Spotlight
What Happens to Radio?
Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
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How Good Copy Becomes Bad Marketing
Keyword optimised copy often doesn't focus on the benefits for the customer. It focuses on the features of your product or service. Bad idea, bad marketing, says Simon Townley...
moreWhy good sites go bad
Why do so many companies loathe their website and mutter darkly about the people who created it? A remedy can be found in a clearer understanding of your business, says John Odell...
moreWhen Project Management Goes Bad!
Ten common symptoms of poor project management to watch out for.
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