Spotlight
What Happens to Radio?
Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
moreLocation: The Lukin, 4 Conway Street, London W1T 6BB
Price: £25.00
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Search Party: Interview with Kevin Ryan
Organisations are predicted to spend an increasing share of their marketing budgets on search engine optimisation in 2009. But what are the new themes and issues that will tax organisations in their efforts to make the most of search?
moreMoney Saving Pay-per-Click Tips
If you’re feeling the pinch and considering cutting back on your pay per click budget, it is possible to shave inches off your current wasted spend without sacrificing your search engine presence completely. Rebecca Appleton of Top Position explains how to make your existing budget a trimmer, leaner prospect with these money saving tips…
moreSearch Dominates Advertising Online
Marketers in the UK are increasing their investment in search marketing, according to a new report by eMarketer.
moreVisibility in Search
The UK’s small and medium sized businesses are wasting an estimated £3bn investing in websites that are virtually invisible to search engines according to a new report. With nearly 70 per cent of the UK population online, Tim Hoang reports on whether UK firms are missing a potentially lucrative trick.
moreThe PageRank Debate
Google has altered its algorithms with a negative affect on the search rankings of many high profile sites. Google has confirmed that it is is downgrading the PageRank (PR) of any sites that seeks to improve its site ranking through mass link purchase. This has caused many rumblings in the blogosphere - with some questioning the worth of PR. Tim Hoang examines the debate.
moreKeywords and Creativity
Ken McGaffin and Neil Davidson gave a great seminar here at NMK on the subject of Keyword Creativity. How understanding the way that people are searching for you - and your competitors - might inform what you create for them.
moreSearching for marketing resolutions?
Daniel Jupp gives his top ten resolutions for search engine marketing in 2007
moreTagged events
Search Engine Marketing (CIM - London)
Why is search marketing now a £1.3 billion industry in the UK alone? How do you ensure that your site is visible to Google and the other major search engines? How can you ensure your Google Paid Search Campaign is working properly?
moreLocation: Cambridge Professional Academy, Suite 201, Albany House, 324-326 Regent Street, London W1B 3BL
Price: £99.00
Search Engine Marketing (CIM - Reading)
Why is search marketing now a £1.3 billion industry in the UK alone? How do you ensure that your site is visible to Google and the other major search engines? How can you ensure your Google Paid Search Campaign is working properly?
moreLocation: Black Horse Conference Centre, Reading University, RG6 6AQ.
Price: £99.00
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