Spotlight
What Happens to Radio?
Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
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Content tagged with: attention
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The Attention Seekers
The latest in our Beers and Innovation series concerned the topic of attention. Is there less of it than ever? Is it a commodity? Do brands need to completely change their approach to consumers? Ian Delaney reports.
moreAttention Availability Disorder
The future of media will be dominated by attention availability disorder, the condition people suffer from when they can't begin to watch anything without feeling compelled to watch something else, says Michael Nutley...
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Beers and Innovation 8: The Attention Seekers (NMK)
The Attention Economy describes the way in which times have changed over the last three years. While the old world revolved around access to information, the new world recognises that the former audience's attention-span is scarce. At the same time, information is overloading them (and us) left, right and centre. Sixty-nine percent say they are interested in products that will help them skip or block marketing and advertising. Where can the attention seekers go next?
moreLocation: The CC Club - Unit 33, The Trocadero, London, W1D 7DH
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