Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.
moreNearly half of the UK’s online population visited at least one blog during August, according to a survey. Yet one recent report said blogging’s day has passed, so what’s the true reflection? New Media Knowledge spoke to three prominent bloggers for their take.
moreA new report has revealed how governments around the world are continuing to clamp down on bloggers. Bloggers risk facing jail by governments which feel threatened by the growing influence of bloggers according to the World Information Access (WIA) report by the University of Washington.
moreOn May 28, the Consumer Protection from Unfair Trading Regulations 2008 laws will come into force and cause some corporations to reassess their use of social media marketing techniques.
moreA recent study from Canadian research group, Pollara, could prove to be a rude awakening for marketers keen to exploit social media as a channel for pushing brand messages. According to the study, so called social media influencers may not have as much sway as marketers thought them to.
moreThe merits of business blogging are still widely debated amongst those that operate in the online space and their offline contemporaries. However, a new worldwide survey by Eurocom Worldwide, the global PR network, in association with UK member agency, Six Degrees, has found that the majority (53 per cent) of senior technology execs contribute to a blog.
moreA survey from Webtrends shows that few businesses have embraced the ‘push-button publishing’ power of blogs and that email remains the number one marketing tool for firms on the Web.
moreAt the Shiny Media Blogs and Brands seminar on Friday 6th July, Helen Nowicka of Shiny Red unveiled the results of some new research into the attitudes and behaviours of online audiences.
moreHave blogs been over-rated? David Crane of 23 argues that businesses might do better to pay closer attention to the humble forum rather than jump straight into the trendiest new format.
moreInternet metrics firm Nielsen//Netratings has announced that web traffic to the blog pages of the top 10 online newspapers grew by 210 percent year-on-year during December.
moreSignificantly more newspaper websites offer mobile versions of their content than blogs, according to research carried out by The Bivings Group, a Washington DC-based Internet communications firm. Ian Delaney reports.
morePublishers' blogs and user-generated content (UGC) have debuted on the Association of Online Publishers' annual Awards shortlist. With UGC rocketing, the online publishing industry are using blogs and community-driven content to boost their proposition...
moreWhilst blogs and RSS are causing a PR revolution in corporate America, the UK is only just starting to get the message, a new survey finds...
moreThe twelfth session in our evening discussion and networking series turns to innovation in PR. In a world where consumers are making up their own minds about the worth of companies, products and services, how has PR changed?
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