Spotlight
What Happens to Radio?
Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
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Search Party: Interview with Kevin Ryan
Organisations are predicted to spend an increasing share of their marketing budgets on search engine optimisation in 2009. But what are the new themes and issues that will tax organisations in their efforts to make the most of search?
moreRough Guide to: Pay-Per-Click Advertising
Pay-per-click (PPC) advertising on the Web has been one of the major growth sectors in marketing. Last year, Internet search engine Google overtook ITV for monies received from advertising and nearly $2 billion was spent on PPC globally. New Media Knowledge spoke to a PPC consultant to gauge what companies looking at the technology should consider.
moreWindow of Opportunity for Microsoft and Facebook
Microsoft’s continued pursuit of Google has taken a positive step, following the announcement that the Redmond-based company will provide the search tools for Facebook’s 90 million users.
moreGoogle Faces Street View Critics
Google Maps is an ingenious product and much like Google Earth satisfied many curious minds on a lunch break. With Google Street View, however, the reception has not been so positive. The ability to view locations as if we driving through them has come under fire over privacy issues.
moreGoogle Finally Doubleclicks
Google has strengthened its position in the online advertising space by finally acquiring DoubleClick for $3.1 billion. Tim Hoang reports.
moreEncyclopaedic Knowledge
Search and advertising giant, Google is developing an online encyclopaedia that looks set to go head to head with Wikipedia, Tim Hoang reports.
moreVisibility in Search
The UK’s small and medium sized businesses are wasting an estimated £3bn investing in websites that are virtually invisible to search engines according to a new report. With nearly 70 per cent of the UK population online, Tim Hoang reports on whether UK firms are missing a potentially lucrative trick.
moreThe PageRank Debate
Google has altered its algorithms with a negative affect on the search rankings of many high profile sites. Google has confirmed that it is is downgrading the PageRank (PR) of any sites that seeks to improve its site ranking through mass link purchase. This has caused many rumblings in the blogosphere - with some questioning the worth of PR. Tim Hoang examines the debate.
moreKeywords and Creativity
Ken McGaffin and Neil Davidson gave a great seminar here at NMK on the subject of Keyword Creativity. How understanding the way that people are searching for you - and your competitors - might inform what you create for them.
moreNMK Forum: Jason Calacanis
The first keynote of the conference, Jason Calacanis, proclaimed that there is an environmental crisis on the Internet, and that SEO is responsible for it.
moreUK Google Analytics users beware
Since its launch in 2005 Google Analytics has become a well loved free statistics tool by UK bloggers, publishers and marketers alike. Yet, Chris Lightfoot explains, users of the service could be in breach of the UK Data Protection Act.
morePayPerClick Ads: Google or Yahoo?
Choosing the right platform for your pay per click advertising campaign is not as straightforward as you might think. Daniel Jupp takes a look at the pros and cons...
moreTrack Attack
Applejack's MD Peter Stubbs believes that Google's conversion tracking tools don't work, and that their communication to the user regarding tracking is flawed. Here he outlines why...
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