Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
moreAwareness of podcasting has risen considerably over the last year - from 22 per cent in 2006 to 37 per cent in 2007. However, the number of people listening to the format remains relatively static, up just two per cent to 13 per cent, over the same period.
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