Spotlight
What Happens to Radio?
Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
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‘Mega Monday’ Bucks High Street Woes
Monday last week saw record online sales in the UK, as widely predicted. A combination of bargains, increased Web access and poor weather means that, more than ever, UK consumers are buying online. New Media Knowledge spoke to an affiliate marketing firm to see how high street brands can best leverage ecommerce.
moreThe New Rules of Blogging
Despite its alleged benefits, blogging costs time. And time is money. A new paper by Max Christian Hansen argues that new blogger should count the cost before they enter the fray. Ian Delaney examines the arguments.
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