Spotlight
What Happens to Radio?
Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
moreLocation: The Lukin, 4 Conway Street, London W1T 6BB
Price: £25.00
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Content tagged with: branded
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Reasons for branded entertainment
Games or advergames have proven an excellent way to engage with audiences. With more people now spending time online than watching TV, the increase of broadband and the growing appeal of social groups, video and games online, branded entertainment looks like a great avenue online, writes Andrew Azorbo.
moreBranded Content & easyMoney Viral Game
In an imaginative foray into the terrain of branded content, digital marketing agency Kerb has developed a viral marketing game for easyMoney car insurance, in which rival insurance firms are hunted down by easyGroup owner Stelios...
moreRegulating Branded Media
The regulatory and ethical issues raised by the convergence of content and advertising in a multichannel environment.
moreTagged events
Branded Content Forum (2 days)
Co-creating, owning and controlling content to strengthen the emotional attachment between your consumer and your brand
moreLocation: The Selfridge Hotel, London, Orchard St, W1H 6JS.
Price: £0.00
Part 1: IPTV & The Future Of Branded Content
This, the first in a 3 part IPTV event series looks at content strategies for IPTV - what works and what doesn?t?
moreLocation: The Arts Club, Dover Street, London.
Price: £125.00
Branded Digital Content: Manna From Heaven? (NMK)
While there's nothing new about branded content - the soap opera is the granpappy of it all, and sponsorship its near neighbour - it has taken on a new potency in the digital age. This event will explore the scope for branded content across digital platforms and its potential pitfalls...
moreLocation: Courthouse Hotel (Screening Room), 19-21 Great Marlborough Street, London, W1F 7HL.
Price: £80.00
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