Spotlight
What Happens to Radio?
Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
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When: January 27th, 2009
Location: The Lukin, 4 Conway Street, London W1T 6BB
Price: £25.00
Location: The Lukin, 4 Conway Street, London W1T 6BB
Price: £25.00
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How Good Copy Becomes Bad Marketing
Keyword optimised copy often doesn't focus on the benefits for the customer. It focuses on the features of your product or service. Bad idea, bad marketing, says Simon Townley...
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