Spotlight
What Happens to Radio?
Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
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The Online Brand Wagon
Research conducted by Immediate Future shows the “top brands” as perceived online and offline constitute two very different hierarchies.
moreWinning reputation wars online
In the era of blogs and consumer-driven message boards, protecting your brand is a more complicated process. Mark Rogers gives some advice on how to minimise brand risk and outmarket the detractors...
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