Spotlight
What Happens to Radio?
Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?
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MIcrosoft Buys into Semantic Search
While the definition of Web 2.0 has been argued between digital specialists for some time now, the same key themes prevail. According to Wikipedia, Web 2.0 technology enhances "creativity, information sharing, and, most notably, collaboration among users". The definition of Web 3.0 however is much more difficult to define.
moreOnline Business Embraces 2.0 Trends
Online businesses are planning to enhance their online customer experience by integrating rich Internet enhancements, such as personalisation and user-generated content. Over half of those questioned expect to roll out new features within the next six months and 93 percent are set to incorporate the technology by next year.
morePersonalisation 2.0
Dr. Conleth O’Connell of Vignette Corporation discusses the changes that can and should come in advertising and marketing thanks to improved technology.
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