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Behavioural Targeting: The Fire and The Fury

Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.

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Original Pirate Material

British Music Rights has revealed that the average youth has around 900 illegally downloaded tracks on their MP3 player. Tim Hoang reports on how the music industry continues to struggle with the Web.

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Virgin Partners BPI in Anti-Piracy Initiative

Virgin Media will write to thousands of customers informing them of that they are breaking the law if they download unlicensed content. Customer accounts which appear to have been used to distribute music in breach of copyright will receive separate letters from Virgin Media and the BPI. However, both emphasised that customer names and addresses would not be disclosed to the BPI and that the campaign is educational not aggressive.

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See YouTube in Court

The phenomenon of user generated content and social networking sites still sits awkwardly with legislation. As the Web 2.0 companies continue to work out how to best profit from their huge reach, there is still dispute as to who owns the content and data and what they are allowed to do with it.

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UGC and the Law

From a legal perspective, User Generated Content (UGC) can cover Blogs, Forums, Video, Photographs, Audio, Software Code and other postings. UGC can encompass any content which users upload or post online. With such a wide array of UGC, there’s an equally wide number of ways in which content on a website you own might contravene the law.

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Rights & Non-Textual Copying

The extent to which copyright protects website functionality is hotly debated amongst intellectual property experts. Briffa explain how a recent case involving Easyjet has implications for developers and online traders...

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