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TV Struggles With Ads

Traditional TV advertising is becoming less impactful as viewers begin to create their own schedules, according to eMarketer. Technology such as digital video recorders (DVRs), video-on-demand (VOD) and time-shift TV has meant that advertising is often skipped or avoided altogether.

Social Networks and Profitability

Despite early promise, a huge question mark facing social networks has been their ability to properly monetise both the huge amount of information they have on their members and their large reach. Although advertising spend on networks continues to grow, it only represents a small percentage of the overall Internet advertising budget. Tim Hoang reports on how social networks are looking to deliver for investors.

Brief Encounter: Unruly Media

Wondered how hit viral videos from commercial brands manage to garner hundreds of thousands of views? One answer is quality, original content. Another part to the answer lies with the likes of Scott Button of viral seeding agency Unruly Media. An NMK exclusive interview.

Money Saving Pay-per-Click Tips

If you’re feeling the pinch and considering cutting back on your pay per click budget, it is possible to shave inches off your current wasted spend without sacrificing your search engine presence completely. Rebecca Appleton of Top Position explains how to make your existing budget a trimmer, leaner prospect with these money saving tips…

Advertising on Social Networks Ineffective

New research into the effectiveness of different advertising mediums has revealed that advertising on social networks has had very little impact on consumers so far.

Relevant Ads Meet Approval

With the Phorm trials currently making headlines, it is no surprise to find that the issue of web privacy is once again a key concern for many web users.

Google Finally Doubleclicks

Google has strengthened its position in the online advertising space by finally acquiring DoubleClick for $3.1 billion. Tim Hoang reports.

Changing Influence of New Media

The role of traditional media on the purchase decision of consumers may well be dwindling, but the industry is still the top ranking influencer according to a study by consumer intelligence company, BIGresearch.

Playing with Adverts

While once the television was central to home life and ads pushed through the medium were guaranteed to reach a wide audience, the Internet and videogames have made consumers more fragmented and no longer in a central convenient location for marketers. Tim Hoang looks at how advertisers are operating in the videogames space.

The Last Mile to Digital Cities

The idea of wireless digital cities has been around for as long as wireless networks. But somehow they haven’t worked. Ian Delaney reports on a new solution to the problem.

Yahoo! Dominates Ad Banner Market

With the news focusing on Microsoft’s intentions to challenge Google’s dominance in the search engine industry by merging with Yahoo!, many may have forgotten that Yahoo! is still a force when it comes to online advertising.

Rise of the Super Advocates

According to research by global information services company, Experian, one of the key trends of 2008 will be the arrival of a new group of individuals with the ability to make or break brands. Fuelled by the Web 2.0 world, the issue for marketers this year will be how they handle these so called ‘super advocates’.

Search Dominates Advertising Online

Marketers in the UK are increasing their investment in search marketing, according to a new report by eMarketer.

Mobile Advertising Not Ready Says IAB

With some predicting that the next logical evolution in the world of social networking being to mobilise the content, the Internet Advertising Bureau (IAB) has revealed that at present the market is not yet ready to subsidise mobile content through advertising. Tim Hoang reports.

Brand Advocacy Worth Five Times More Than Adverts?

Two new pieces of research have highlighted why businesses should be investing in brand advocacy as a means for driving sales. Tim Hoang reports.

Ad Growth and Change

Spending on online advertising is expected to represent 18% of all UK advertising spending in 2007 — more than double the percentage in the US or in any other European country. That’s according to new research from eMarketer.

Another Digital Divide

According to a feature in Marketing Week, the rise of online media is set to completely upstage traditional advertising - old news in some respects, but the changes to the structure of the industry that will accompany this change remain very uncertain.

Internet World: In-Game Advertising

Games are becoming a powerful and credible media force. But should brands invest now or wait until further research has been done? Ian Delaney reports.

Communities Drive TV Versus Web Ads

Jonathan Guthrie, CEO of MGt, discusses how the television industry is fighting back against the Internet advertising bogeyman - through communities, web aquisitions and multiplatform CRM...

New Balance For The Marketing Mix

How do brands and businesses stand out in the digital fog? Michael Nutley surveys the options for reaching consumers and garnering their attention as they adopt ever more sophisticated approaches to filtering out advertising from their crowded field of vision...

Personalised Advertising on TV

Advertising on TV is about to change as broadband TV starts to take off. It will become more personalised and more localised. Peter Bates outlines the new challenges and opportunities this will create...

Contextual Ads Demystified

Dale Lovell explores the myths and benefits of contextual advertising, the online ad medium set to change the way we search online...

Usability: Subliminal U-Turns

A new twist in the usability debate poses yet more dillemmas for web designers, online advertisers, retailers and service providers. Michael Nutley extracts the positives from this scenario...

Privacy & Online Advertising

A year on from the introduction of the PEC Regulations, businesses understand they usually need customer consent to send marketing messages. But, say Briffa, inconsistencies between the Regulations and the CAP Code have caused confusion...

On-Screen Advertising Creativity Summit 2007 (Marketing Week)

Delivering innovative integrated campaigns that maximise the potential of new formats and engage media-savvy consumers. Following the huge success of 2006?s On-Screen and Click conferences, this year?s event will address the most pressing issues within this challenging yet lucrative sphere, and will provide the information you need to take advantage of the latest technologies and strategically plan your creative content across all channels.

When: May 23rd, 2007
Location: St Giles Hotel, London, WC1B
Price: Reduced to £699.00 if you are eligible for a discount.

Got the message? Advertising Meets Interactive Design

What can the disciplines of advertising and interative design learn from each other today about models of working and creating?

When: March 2nd, 2006
Location: 01zero-one, Peter Street, Soho, London W1F 0HS
Price: Reduced to £0.00 if you are eligible for a discount.

Online Advertising - 19.02.04

This evening seminar provides a two-hour refresher course in everything you need to know about online advertising, from planning and designing the creative, to media buying and measurement, and looks ahead to what the future holds in store. Presented in association with the IAB. Please note change of date.

When: February 19th, 2004
Location: PSI Conference Centre
Price: Reduced to £20.00 if you are eligible for a discount.

Better, Faster, Smarter: Online Advertising Returns

When: November 27th, 2003
Location: PSI Conference Centre
Price: Reduced to £20.00 if you are eligible for a discount.

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