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What Happens to Radio?

Radio listening figures remain exceptionally high while other media are falling and failing left, right and centre. But the story isn't entirely rosy - younger people are moving away from the medium. Why is that, and how do radio companies innovate to meet the Facebook generation?

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Content tagged with: games

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Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

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Goldfarming for Fun and Profit

Virtual worlds are still perceived as unsociable and pointless to a large number of people. Despite the hype surrounding Second Life and how its residents can profit from the virtual space, the amount of money changing hands is often underestimated.

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Games Classifications Under Fire

The UK government has published its action plan for changes to the videogame classification system.

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EU Warns Games Industry

The European Union has given makers, distributors and retailers of videogames two years to come up with an improved code of conduct within the industry. Worldwide videogame sales are expected to reach €30 billion within two years – with the EU accounting for about one-third.

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Playing with Adverts

While once the television was central to home life and ads pushed through the medium were guaranteed to reach a wide audience, the Internet and videogames have made consumers more fragmented and no longer in a central convenient location for marketers. Tim Hoang looks at how advertisers are operating in the videogames space.

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Game Boy Advance

With 30mn visitors a month and a third webby award under their belts, Flash games site Miniclip has seen solid growth since 2001. Ian Delaney talks to founder Rob Small to find out the secrets of its success.

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The game of regulation

Today's best computer, video, online and especially MMORPG games actively invite experimentation and exploration and, as a consequence, player's experiences vary enormously. The BBFC's Jim Cliff explores the challenges that these games bring to the regulator and what solutions are being considered.

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Games Via Web Affiliates & T-Mobile

After inking a deal with T-Mobile to launch their popular PrizePlay games in the UK, Sennari is now offering website owners the opportunity to earn cash as affiliates by providing free mobile game downloads...

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Writing for Games

Greg Roach explains why the gaming business is good for writers.

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Where Drama Meets Games

Blurring the boundaries between computer games and drama.

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Playing Away - Mobile Games

Examining opportunities for games delivered to mobile phones.

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Games for Grown-Ups

Alex Mayhew and Emma Westecott discuss the challenges of developing grown-up, culturally sophisticated computer games.

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