In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreVirgin Atlantic was forced to take action this month when staff reportedly criticised safety standards and passengers’ class status on social network, Facebook. As more businesses look to engage social networking, what are the potential dangers they should look out for? New Media Knowledge spoke to a lawyer to find out more. more
The UK government has published its action plan for changes to the videogame classification system. more
British Music Rights has revealed that the average youth has around 900 illegally downloaded tracks on their MP3 player. Tim Hoang reports on how the music industry continues to struggle with the Web. more
A new report has revealed how governments around the world are continuing to clamp down on bloggers. Bloggers risk facing jail by governments which feel threatened by the growing influence of bloggers according to the World Information Access (WIA) report by the University of Washington. more
Virgin Media will write to thousands of customers informing them of that they are breaking the law if they download unlicensed content. Customer accounts which appear to have been used to distribute music in breach of copyright will receive separate letters from Virgin Media and the BPI. However, both emphasised that customer names and addresses would not be disclosed to the BPI and that the campaign is educational not aggressive. more
Being copied and someone else ripping off your creative ideas is a major concern once you start to sell, publicise and promote your creative work. You need to protect your ideas and make sure you know what to do if someone does actually copy or makes money from work that is rightfully yours.
BOOKING REQUIRED: http://www.own-it.org/events/
This seminar will offer a basic guide to the law, covering the steps any creative professional should take in order to stop somebody else stealing or otherwise using your work without your permission (including copyright, patenting, trade marks, licensing and design rights.) There will be plenty of opportunity to ask questions.
'Well paced session, helpful information, not long enough but got a good idea and better understanding of Intellectual Property issues.' Delegate in May 2008
Speaker:
Tim Harris, Bird & Bird
Bird & Bird<http://www.twobirds.com/english/index.cfm?cfid=1630768&cftoken=18181802> is an international commercial law firm which operates on the basis of an in-depth understanding of key industry sectors. We focus on aviation & aerospace, banking & financial services, communications, e-commerce, IT, life sciences, media and sport. We are proud to be working with some of the world's most innovative and technologically advanced companies, each of which depend on cutting-edge legal advice to realise their business goals!
Please click here for directions: http://tinyurl.com/yuanqg
Location
Rootstein Hopkins Space
London College of Fashion
20 John Princes Street
London
W1G 0BJ
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