In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreThe industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year. more
Chinwag is working with the DTI to create two 'digital missions' to the US. And tomorrow is your last chance to join them. more
NMK's Tim Hoang interviews James Scroggs of SpinVox about the company's secrets of success and the way both the Web and the business world are likely to evolve to embrace social media. more
With the world currently facing an economic downturn, many are waiting for a second Web bubble to burst. What will come of the huge amount invested in social networks and what will the future landscape of the Web look like? more
New research from Chinwag confirms what many working in the new media sector already know. There is a severe shortage of suitable digital people despite increasing numbers of posts that demand them. more
You are cordially invited to help shape the future of the Internet
Topics will include:
* Next-generation Healthcare
* e-Government
* Digital Entrepreneurship
* The Mobile Economy
* Trust, Data and Security
* e-Society and the future of social networks
These discussions will contribute to setting the national funding council priorities for
future research.
Attendance is free, but pre-registration is required.
To register please head on over to Eventbrite: http://wealthofnetworks.eventbrite.com/
9.00 Registration
9.30 Honorary Welcome (Sir Roy Anderson, Rector)
9.45 Introduction (John Darlington)
10.00 Keynote Address (tba)
10.45 Coffee break
11.00 Panel Discussion (moderator Gareth Mitchell -- BBC Digital Planet)
12.30 Lunch Interval
14.00 WG Breakout Panels I
* A time and a place: How can the DE provide Services for Intelligent Mobility Management
* Using digital technology to improve people’s health and the delivery of healthcare
* Internet economics markets
* Innovation and enterpreneurship
15.00 Coffee
15.15 WG Breakout Panels II
* Self-evolving Internet
* Service infrastructure enabling the Digital Economy
* Trust, data and security
* Identity management in the Next-generation Internet
16.15 Concluding remarks
17.00 Reception
The EPSRC-funded Digital Economies Research Cluster, "Opportunities and Challenges in the Digital Economy: an Agenda for the Next-Generation Internet" announces an open forum to shape the direction of research into the digital economy in the UK. This will be a national event which will bring together experts from across the UK in conversation with the general public. We welcome a broad range of views from everyone interested in the future of the Internet and the digital economy.The forum will feature an open panel discussion with cluster researchers and industry leaders, moderated by Gareth Mitchell (Digital Planet-BBC World Service).
Note: this is not an NMK event, please book using the event's own website. To register please head on over to Eventbrite: http://wealthofnetworks.eventbrite.com/
Location
Imperial College, London
Tanaka Business School
Imperial College
Exhibition Rd.
London, SW7 2AZ
United Kingdom
Comments
NMK said:
*cough* ignore the map... one of our teething problems with the site.
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