Latest Articles

Cut&Paste 2009 Digital Design Tournament

It’s that time again. The Call for Competitors is open for entries! Got skills in 2D, 3D, or Motion? You could be one of the designers selected to represent London in fast-paced, single-elimination rounds, each with a unique design theme and set time limit.

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Easy Listening: Radio and the Web

Radio as we know it is changing. With more and more Internet radio channels cropping up and multiple platforms with which to consume them, choice for the listener has arguably never been wider. With its public seminar on the future of radio upcoming later this month, New Media Knowledge spoke to one of the participants about his experience.

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The Rise and Rise of Word-of-Mouth Marketing

‘Word-of-mouth’ marketing is set to become big business in 2009, according to industry analysts. NMK spoke to one analytical firm helping a number of firms maximise their word-of-mouth potential and therefore react quickly to changing market demands.

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• Final Analysis: Measuring Online Marketing Impact
• Business Brief: Job Hunting in the Web 2.0 World
• New Year’s Evolution: What Does 2009 Hold for New Media?
• Search Party: Interview with Kevin Ryan
• Break for the Borders
• Business Briefing: How to Sell on the Web
• ‘Mega Monday’ Bucks High Street Woes

Related Articles

• Break for the Borders

  Book retailer Borders has become the latest retailer to use social media marketing. New Media Knowledge spoke to industry players about how this sector can gain from a conversational approach. more

• Straight from the Horsesmouth

  When so much talk in the Web 2.0 world is centred around the business of making money, New Media Knowledge talked to the founder of one ‘pro-social’ network, for which the net benefit of the public is core to its ethos. more

• North and South: The UK Digital Media Divide

  Recent research has highlighted a clear regional split across the UK in the use of online media as a business tool. New Media Knowledge spoke to some regional players from the four corners of the country to get a true reflection. more

• Social Media in Practice: BBC Radio 5 Live

  Web publishers and broadcasters always have to look for new and innovative ways to maintain existing audiences and win new ones. When BBC Radio 5 Live realised it was losing listeners to other sources of football-based content it launched a new service to win them back. New Media Knowledge met the people responsible. more

• Conservationists Embrace Social Media

  Television is increasingly embracing new media to reach new audiences and add interesting applications. New Media Knowledge talks to the people behind a new online conservation series that aims to raise wider awareness of the plight of endangered species. more

Social Media for Business

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A one-day course designed to give delegates a thorough grounding in the latest web trends for talking about your brand, business or organisation, as well as your own professional profile. Social Media is the next generation of communications, going beyond the traditional media to personal communications with individuals, fostering genuine relationships, creating your own messages and creating value through sharing useful and interesting information.

Social Media for Business will cover:

Blogs: why they are useful; how to set one up in five minutes; what to write; what not to write; dealing with comments; measuring ROI.

RSS: what is it and why is it important to your business?

Social Networks: does your brand or business belong on Facebook/MySpace/Bebo?; why?;

Video Sharing: more than 99% of the videos submitted to YouTube are complete flops - how can you create something that stands out from the crowd?

Virtual Worlds: the next big thing or the next big way to lose a lot of money fast?; strategy and tactics for deciding on emerging technologies.

Buzz Monitoring: how can you keep track of and measure the impact of all this activity?

Course Tutor

Will McInnes is managing director at Nixon McInnes - his job is advising on and implementing web strategy for clients. He practises what he preaches when it comes to social media. For starters, you can read his blog here, catch his bookmarks here and the music he’s listening to here. There may well be additional ways to track him down.

Location

University of Westminster

University of Westminster, 115 New Cavendish Street, London, W1W 6UW