Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications

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  Carsonified - one of the leading UK digital events companies, with a couple of web applications also under its aegis - is developing a wholly new application this week. Ian Delaney reports. more

• Bloggers Lost in Legal Fog

  On May 28, the Consumer Protection from Unfair Trading Regulations 2008 laws will come into force and cause some corporations to reassess their use of social media marketing techniques. more

• Rise of the Super Advocates

  According to research by global information services company, Experian, one of the key trends of 2008 will be the arrival of a new group of individuals with the ability to make or break brands. Fuelled by the Web 2.0 world, the issue for marketers this year will be how they handle these so called ‘super advocates’. more

• A Generation of PRs will Die

  The University of Westminster hosted an evening with Mark Borkowski - the publicist, pundit and founder of the eponymous PR agency - at The Old Cinema, on Regent Street. Never one to shirk from controversy, Borkowski did not hold back on his opinion of what the new digital arena meant for those of us working in the media. Tim Hoang attended the event. more

• Half Journalists Blacklist PRs

  An online survey has revealed that the relationship between the PR industry and the journalist community is more strained than many had thought. Tim Hoang - part of the team that carried out the survey - reports. more

Delivering the New PR 2.0

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Social media is revolutionising the way we communicate. Blogs, podcasts and RSS newsfeeds create both opportunities and threats that communications professionals simply cannot ignore. Following last year’s highly successful Delivering the New PR conferences, the University of Sunderland is bringing the second of its groundbreaking 2.0 series events to London, giving you the knowledge and skills to react, respond and profit from these fast-emerging technologies.

Social media is revolutionising the way we communicate. Blogs, podcasts and RSS newsfeeds create both opportunities and threats that communications professionals simply cannot ignore. Following last year’s highly successful Delivering the New PR conferences, the University of Sunderland is bringing the second of its groundbreaking 2.0 series events to London, giving you the knowledge and skills to react, respond and profit from these fast-emerging technologies.

Brochure here: http://www.dontpanicprojects.com/news.htm

Book Here: http://www.dontpanicprojects.com/booking.htm

Location

Marriott Hotel, Regents Park, London