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Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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Marketing 07: 4th Annual Marketing Summit (WTG Events)

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Learn how to harness the power of multi-channel marketing to create better customer connections at Marketing 07. With cross industry case studies, B2B and B2C conference streams, workshops, and one to one meetings, this is the summit for Europe?s leading marketing directors to network and reflect on the year?s most innovative and successful strategies.

Create better customer connections. Learn how to incorporate new digital channels into existing marketing campaigns. Benefit from practical case studies from the likes of Toyota, Xerox and Deloitte. Discover how to measure success in the digital world. Hear cross-industry perspectives on winning campaigns.

Learn how to harness the power of multi-channel marketing to create better customer connections at Marketing 07. With cross industry case studies, B2B and B2C conference streams, workshops, and one to one meetings, this is the summit for Europe’s leading marketing directors to network and reflect on the year’s most innovative and successful strategies.

Hear Lord Bell’s keynote on the latest marketing trends, perspectives from Channel 4, Ryanair, Boots, Chartered Institute of Marketing, Microsoft, Loyalty Management and the Mobile Marketing Association, case studies from Deloitte, Xerox, Toyota, Rachel’s Organic, Cafédirect and the man behind Snakes on a Blog.

Event format:

• Attend keynote presentations, workshops, seminars and pre-arranged one-to-one meetings.
• Pre-arranged one-to-one meetings: Benchmark with peers and evaluate offerings from leading solution providers in pre-arranged one-to-one meeting sessions designed to address challenges currenty being faced by today’s marketing directors. Meet with people who you have chosen and who have expressed a strong interest in meeting with you. Pre-arranged meetings ensure your networking time is spent productively – maximising your chance of doing real business at the event.

See: The Marketing Event or call: +44 (0)20 7202 7500 to book.

NMK are Media Partners of this Event.

Location

Novotel London West, London