Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

more

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

more

Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

more

• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications

Related Articles

• Rough Guide to: Pay-Per-Click Advertising

  Pay-per-click (PPC) advertising on the Web has been one of the major growth sectors in marketing. Last year, Internet search engine Google overtook ITV for monies received from advertising and nearly $2 billion was spent on PPC globally. New Media Knowledge spoke to a PPC consultant to gauge what companies looking at the technology should consider. more

• Second Life in Action

  To help him reach his wide fan base, singer-songwriter Luc Floreani recently turned to online 'virtual' world, Second Life, to perform. He spoke to New Media Knowledge about his experience. more

• Made by Many and Used by High-Flyers

  BA has launched a social site called Metrotwin.com which acts as a travel guide to New York and London. more

• Online Advertising Bucks Flagging Market

  The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year. more

• i-design 08 - Simon Waterfall

  Simon Waterfall, creative director at Poke and former digital chair of D&AD, began the day with a series of questions and observations about the aspects of online media he found frightening and disturbing. more

Forrester's Consumer Marketing Forum EMEA 2006 - Integrating Social Media

---

With blogs, social networks, review forums and communities at their finger-tips, consumers are turning to each other to evaluate companies' products and services. In order to stay relevant and make sure the right message gets across, companies need to integrate social media with their marketing mix.

With blogs, social networks, review forums and communities at their finger-tips, consumers are turning to each other to evaluate companies' products and services. In order to stay relevant and make sure the right message gets across, companies need to integrate social media with their marketing mix.

Join this Forrester Forum and find out how!

Dates: 20-21st October 2006

With powerful content, leading speakers from pioneering brands such as MTV, Chevrolet, Mazda, Xbox, and Lego, and expert analysts from Forrester, this Consumer Marketing Forum is unique in the industry.

Millions of Europeans write blogs, participate in social networks, write and read product reviews online, or post their videos to share with their peers. While trust in established brands and media fades, consumers turn to one another for advice and validation — witness the double-digit growth of social networking sites like Bebo and Blogger. To remain relevant, advertisers and media need to tap into this energy for innovation and communication by integrating the social media with their marketing mix.

At this Forum, industry executives and analysts will share how media, telecom, advertisers, and retailers are successfully shifting their relationship with consumers from push to pull, from advertising to collaboration, and from top-down to bottom-up.

Whether you are looking for advice on business, marketing, or product innovation challenges, Consumer Marketing Forum EMEA 2006 will provide specific answers to critical issues confronting consumer-facing companies today. This Event will tackle questions like:

• How are mobile devices and Social Computing — such as blogs, RSS, and social networking — changing consumers' expectations of the digital experience?

• How does the convergence of digital and personal environments — as in the cases of networked homes and socially connected, device-loving teens — change consumers' expectations of brand marketing?

• How should companies use technologies to create emotional connections with consumers?

• Which emerging technologies — interactive TV, video, mobile devices, or behavioral targeting — hold the most promise for creating a more "human" digital experience?

• How do brands stimulate word-of-mouth marketing through entertaining, intuitive, or otherwise "human" experiences?

This year's confirmed industry speakers include:

• Tormod Askildsen, Head Of Community Development, Lego

• Ben Hammersley, journalist, explorer, social media expert

• Angel Gambino, VP, Commercial, Strategy & New Media, MTV

• Jaime del Valle, Consumer Dialog, Direct Marketing and Digital Marketing Manager, Chevrolet

• Pieter Dorenbosch, Head of Interactive, Mazda Europe

• Jim Scheinman, Vice President, BeBo

• Loic Le Meur, Blogger

• Spencer Hyman, COO, Last.fm

• Richard Teversham, Director, Platform and Marketing, Xbox

• Pierre Bellanger, CEO, Skyrock

Who attends?

• Senior-level business and strategy executives who set objectives for driving consumer sales and profitability.

• Ad agencies and marketing services companies that support brands and next-generation experiences.

• Executives who lead digital and traditional user experience initiatives.

• Brand managers, merchandisers, and planning executives charged with understanding the needs and behaviors of their customers.

• Technology executives responsible for integrating channels and systems to better serve consumers.

Feedback From 2005 Attendees

"The conference was one of the best I have been to. All the speakers had gone to some considerable effort and both days flowed well in topic."
- Simon Christy, Marketing Manager, Times Online

"The event was excellent; I am still buzzing from the information."
- Nas Haque, BT

FULL DETAILS & BOOKING

For more and up-to-date information on this event, please click here to visit www.forrester.com/cmforum2006

Location

QEII Conference Centre, Broad Sanctuary, Westminster, London SW1P 3EE