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Part 3: IPTV & User Generated Content

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How do brands captialise on this new trend and co-create content with their customers and where does user generated content and more personalisable services leave the role of editorial?

IPTV looks set to change the delivery landscape for content creators. Traditional advertising and funding models are increasingly under threat from PVR’s and IPTV - leading to more and more hailing branded content as the future.

Massive growth in consumers creating their own content and sharing it through 3G services and social networking sites also looks set to disrupt the status quo.

As we move from an era of interruption to engagement, this event explores the scope for branded content, its growing credibility and the challenges and opportunities for creating successful cross platform content.

This is a BCMA event

PROGAMME:

20 September, 2006

Part 3: IPTV & User Generated Content

User-generated content can now be shared with a mass audience through IPTV social networking sites (SNS).

How do brands captialise on this new trend and co-create content with their customers and where does user generated content and more personalisable services leave the role of editorial? This event addresses the shift from hits to niches with innovative case studies from industry leaders.

COST
BCMA members: £Free
IAB members: £93.50+vat per event or £225+vat for event series
Non-members: £125+vat per event or £300+vat for event series

REGISTER:
Register: email info@thebcma.info or call +44 (0)8700 622 394
Book online at www.thebcma.info/iptv

See also:

PART 1: 6 September 2006
IPTV & the Future of Branded Content

PART 2: 13 September 2006
IPTV & the Future of Mobile TV

Location

The Arts Club, Dover Street, London