Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

more

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

more

Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

more

• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications

Related Articles

• Brief Encounter: SpinVox

  NMK's Tim Hoang interviews James Scroggs of SpinVox about the company's secrets of success and the way both the Web and the business world are likely to evolve to embrace social media. more

• Content Still King

  US trade body the Online Publisher’s Association has introduced new metrics to account for consumers’ behaviour online. Initial results show that content sites account for nearly half of consumers’ time, with that proportion rising on a monthly basis. more

• Managing Content in a Converged World

  Robin Daniels talks about the challenges to the ability of companies to retain customers when convergence comes around. more

• Reasons for branded entertainment

  Games or advergames have proven an excellent way to engage with audiences. With more people now spending time online than watching TV, the increase of broadband and the growing appeal of social groups, video and games online, branded entertainment looks like a great avenue online, writes Andrew Azorbo. more

• Scoopt Sell Blog Content to Big Media

  Scoopt, the world's first citizen journalism picture agency has launched ScooptWords, its blog syndication service. Now bloggers can sell their writing to the mainstream media and tag content with commercial or flexible licences... more

Branded Content Forum (2 days)

---

Co-creating, owning and controlling content to strengthen the emotional attachment between your consumer and your brand

Co-creating, owning and controlling content to strengthen the emotional attachment between your consumer and your brand.

Two day forum 30th & 31st October 2006

Back by popular demand, this year’s event will bring you the most talked about case studies, the freshest insights and the most action-orientated learning points to help you take your brand beyond standard sponsorship and into new realms of consumer-brand engagement.

www.brandedcontentforum.com

• Cut through the clutter by co-creating engaging content

• Access, entertain and engage your audience by leveraging content across a range of platforms

• Effectively manage the creative process to create explosive content that will drive your brand identity

• Establish impact-focused measurement strategies to monitor your branded content campaigns

• 20+ boundary pushing peers giving you the freshest insights:

In conjunction with Medialink and in association with The Branded Content Marketing Association, this event will also include presentations from over 20 boundary pushing peers including: ITV, Vodafone, Medialink, Virgin Mobile, BT, Ofcom, T Mobile & many more…

Tickets: £1,199.00 + VAT

BOOKING & FURTHER DETAILS:
Book online: www.brandedcontentforum.com
Download: www.centaurconferences.co.uk/downloads/2527.binx
Call: +44 (0) 20 7970 4770
Email: enquiries@marketingweekconferences.com

Location

The Selfridge Hotel, London, Orchard St, W1H 6JS.