Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

more

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

more

Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

more

• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications

Related Articles

• Original Pirate Material

  British Music Rights has revealed that the average youth has around 900 illegally downloaded tracks on their MP3 player. Tim Hoang reports on how the music industry continues to struggle with the Web. more

• Virgin Partners BPI in Anti-Piracy Initiative

  Virgin Media will write to thousands of customers informing them of that they are breaking the law if they download unlicensed content. Customer accounts which appear to have been used to distribute music in breach of copyright will receive separate letters from Virgin Media and the BPI. However, both emphasised that customer names and addresses would not be disclosed to the BPI and that the campaign is educational not aggressive. more

• See YouTube in Court

  The phenomenon of user generated content and social networking sites still sits awkwardly with legislation. As the Web 2.0 companies continue to work out how to best profit from their huge reach, there is still dispute as to who owns the content and data and what they are allowed to do with it. more

• UGC and the Law

  From a legal perspective, User Generated Content (UGC) can cover Blogs, Forums, Video, Photographs, Audio, Software Code and other postings. UGC can encompass any content which users upload or post online. With such a wide array of UGC, there’s an equally wide number of ways in which content on a website you own might contravene the law. more

• Rights & Non-Textual Copying

  The extent to which copyright protects website functionality is hotly debated amongst intellectual property experts. Briffa explain how a recent case involving Easyjet has implications for developers and online traders... more

Introducing Copyright

---

This workshop will help you understand some of the basics of copyright, including what copyright protects, who owns it, how long it lasts, using copyright works, and the role of collective licensing bodies.

Introducing copyright (in partnership with the UK Patent Office)

This is an Own It event.

This workshop will help you understand some of the basics of copyright, including what copyright protects, who owns it, how long it lasts, using copyright works, and the role of collective licensing bodies.

Details & Booking:
Introducing Copyright event page or Tel (0)20 7412 7454.

Location

he British Library, 6 Euston Road, London NW1 2DB.