In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreThe first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two. more
Brendan Dawes, creative director of MacneticNorth, talked about the ways in which his early experience of technology has affected his approach to interactive media and of the seismic shift that has taken place in recent years in how people use technology. more
Simon Waterfall, creative director at Poke and former digital chair of D&AD, began the day with a series of questions and observations about the aspects of online media he found frightening and disturbing. more
The Y Design Awards (YDA), part of London Design Festival, is now open for entries. Covering nine categories, the awards recognise excellence in the UK’s digital creative industries at a designer level. more
Part showcase, part confessional - ten of the UK’s finest digital designers bare their creative souls and share their work and wisdom. Each will reveal - in less than seven minutes - ‘the best advice I’ve ever been given’. more
A one-day event analysing and celebrating digital interactive media, which provides the main digital focus for the London Design Festival.
Start Time: 9.30am
End Time: 6pm
Book now to take advantage of the Early Bird Rate. The prices will go up in August! * PRICES HAVE NOW GONE UP AS OF 1st SEPTEMEBER (£70 full price / £60 cons)
idesign 08, a one-day event providing the main digital focus for the London Design Festival, analyses and celebrates digital interactive media. Featuring leading practitioners and thinkers from the web, virtual worlds, mobile, games and interactive TV, the event will explore how our collective digital future will pan out, which trends will prosper or fail, and the role of interactive design in our cultural and social life.
In addition to the full conference programme is an exhibition in the foyer space, with cutting-edge interactive installations and lunchtime presentations. You will also gain access to the Portfolio Clinic, offering one-to-one diagnostics from London's leading interactive design agencies.
Discount Price: the concessionary rate is available to students, unemployed, freelancers, not-for-profit companies and charities. Group discount rates are available for parties of five or more by application to Michelle Hardiman.
Where's The Money? Sort out the hot trends from the overheated hype, interactive design wheat from the chaff. What technologies, disciplines and practices will make the biggest difference to your bottom line and your reputation?
3D to 5D. Digital design enters the worlds of film and architecture with the rise of 3D worlds, for both consumer and professional audiences. What are the special challenges created?
Future Interactive. Learn what you need to know about the slash/slash generation, emerging technology, global trends and their potential impact on interactive design in 2009 and beyond.
Design Showcase. See, meet, and touch, the latest and greatest stars in digital design in a showcase of inspiring, surprising and sometimes unsettling interactive work.
(Check back for updates!)
Adrian Shaughnessy, Independent Art Director and Author - Graphic Design on the Radio
Andy Cameron, Design Director, Fabrica
Ann Longley, Digital Strategy Director - Media Edge: CIA
Brendan Dawes, Creative Director - MagneticNorth
Colin Jenkinson, Design Director - Cogapp
Michael Nutley, Editor-in-Chief, NMA - NMA
Simon Waterfall, Creative Director of Poke and president of D&AD - Poke
Stacey Spiegel, President, Parallel Worlds Lab
Ximo Peris, Creative Director - Smoothe
More information about speakers at the Digital Design Day website.
London’s digital creativity is uniquely showcased by dynamo london. Launched in December 2006, the website and supporting event programme provide the capital’s digital creative and commercial talent a platform for industry promotion and shared enthusiasm. The website www.dynamolondon.org, subtitled ‘Why didn’t I think of that?’, promotes collaboration and encourages visitors to register and recommend pieces of work that they have found particularly inspiring. The event programme focuses on promoting the role of the digital designer as a conduit for achieving business successes. It is a joint initiative of NMK and AIG with support from Fabric Interface.
Location
Purcell Room, South Bank Centre, London
Buses stop on Waterloo Bridge, in York Road, in Belvedere Road and in Stamford Street.
Nearest underground stations:
- Waterloo (Bakerloo, Northern, Jubilee and Waterloo & City lines)
- Embankment (Circle and District lines)
Nearest main line rail stations:
- Waterloo
- Waterloo East
- Charing Cross
Visit Transport for London's Journey Planner
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