Latest Articles

The Community Glue

Penny Power, Founder of Ecademy, looks at Community Managers and what they can do to help their Social network survive.

More Everything - The Ofcom 2008 Report

UK consumers are spending more time on communications than ever before but paying less for the privilege, according to UK telecoms watchdog, Ofcom.

Parents Fear For Networked Kids

Internet experts have called on social network sites to do more to protect children as a survey reveals that three-quarters (72 per cent) of parents spy on their children.

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• Approaching the Crossover
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• Brief encounter: Steve Pammenter, MD, WhiteLabelDating.com
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Related Events

Writing for Games

When: June 17th, 2008
Location: Zigfrid von Underbelly
Price: £25.00 Reduced to £15.00 if you are eligible for a discount.

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Writing for the Web Training

When: December 5th, 2006
Location: Aldgate, London
Price: Reduced to £375.00 if you are eligible for a discount.

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Writing for the Web Training

When: November 7th, 2006
Location: Aldgate, London
Price: Reduced to £375.00 if you are eligible for a discount.

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Branded Content Forum (2 days)

When: October 30th, 2006
Location: The Selfridge Hotel, London, Orchard St, W1H 6JS.
Price: Reduced to £0.00 if you are eligible for a discount.

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Part 3: IPTV & User Generated Content

When: September 20th, 2006
Location: The Arts Club, Dover Street, London
Price: £125.00 Reduced to £93.50 if you are eligible for a discount.

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• Writing for the Web - Course

  Have you noticed how you enjoy spending time on some websites and not others? How it can be really easy, enjoyable and rewarding getting things done online when you go to some sites? And frustrating, dull and downright annoying when you go elsewhere? more

Advertisement

Writing for the Web (One Day)

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Do you need to write and create content for your organisation’s website but aren’t sure where to start? Perhaps you’ve created print materials in the past, but now need to understand how to translate those into readable content for a web audience?

Writing for the web is a different skill to writing for print and other business publications, come along and find out the essential techniques and approaches you'll need to master. 

In this course you’ll learn to...

•             communicate immediately with your readers through your writing.

•             format print material for easy online scanning and readability.

•             develop audience-focused content that pinpoints what users want.

•             label and identify your content clearly for quick retrieval.

Sessions on the day will focus on:

1. Creating reader-centred content

What do your readers want, and how do you give it to them?

2. Web writing techniques

Layout and formatting - restructuring print documents for the web.

About the course tutor:

Merry Bruns is an online content strategist, editor and trainer who focuses on communicating web content to audiences clearly and effectively. Producing and editing sites since 1995, she brings a background in communications and journalism to her work.

She teaches writing and editing for the web to hundreds of students in the USA and holds classes at Georgetown University, the National Press Club, and provides in-house training to various organisations worldwide.

Her content strategy and training clients have included Accenture, National Academy of Sciences, BBC, Porter-Novelli, Centers for Disease Control (CDC), Towers-Perrin, NASA/Goddard Space Fight Center, The World Bank, APPA, American Petroleum Institute, National Education Association, Harvard Medical School, American Chemical Society and many more commercial, public sector and educational organisations.