Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications

Related Articles

• Alexander McCall-Smith Engages Web 2.0

  The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’. more

• Business Brief: Video Advertising Looks to Future

  Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going. more

• Rough Guide to: Social Media and the Law

  Virgin Atlantic was forced to take action this month when staff reportedly criticised safety standards and passengers’ class status on social network, Facebook. As more businesses look to engage social networking, what are the potential dangers they should look out for? New Media Knowledge spoke to a lawyer to find out more. more

• Record Visits for UK Blog Sites

  Nearly half of the UK’s online population visited at least one blog during August, according to a survey. Yet one recent report said blogging’s day has passed, so what’s the true reflection? New Media Knowledge spoke to three prominent bloggers for their take. more

• Opinion: What Happens to Newspapers?

  The University of Westminster's Geoffrey Davies responds to issues raised at the recent NMK panel event on the subject. more

Social Media for Business

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A one-day course designed to give delegates a thorough grounding in the latest web trends for talking about your brand, business or organisation, as well as your own professional profile. Social Media is the next generation of communications, going beyond the traditional media to personal communications with individuals, fostering genuine relationships, creating your own messages and creating value through sharing useful and interesting information.

Social Media for Business will cover:

Blogs: why they are useful; how to set one up in five minutes; what to write; what not to write; dealing with comments; measuring ROI.

RSS: what is it and why is it important to your business?

Social Networks: does your brand or business belong on Facebook/MySpace/Bebo?; why?;

Video Sharing: more than 99% of the videos submitted to YouTube are complete flops - how can you create something that stands out from the crowd?

Virtual Worlds: the next big thing or the next big way to lose a lot of money fast?; strategy and tactics for deciding on emerging technologies.

Buzz Monitoring: how can you keep track of and measure the impact of all this activity?

Course Tutor

Will McInnes is managing director at Nixon McInnes - his job is advising on and implementing web strategy for clients. He practises what he preaches when it comes to social media. For starters, you can read his blog here, catch his bookmarks here and the music he’s listening to here. There may well be additional ways to track him down.

Location

University of Westminster

University of Westminster, 115 New Cavendish Street, London, W1W 6UW