In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreThe era of user-generated content has provided site owners with fresh, inexpensive ways to populate their sites. But it also brings new legal headaches, best avoided rather than remedied. Ian Delaney reports from the presentation given by Paul Massey of K&L Gates at Internet World on 2 May 2007. more
Findings from the Poynter EyeTrack07 research into how people read online and in print discovered that a much larger percentage of story text was read online than in print publications. Ian Delaney reports. more
Awareness of podcasting has risen considerably over the last year - from 22 per cent in 2006 to 37 per cent in 2007. However, the number of people listening to the format remains relatively static, up just two per cent to 13 per cent, over the same period. more
The latest NetObserver poll from Novatris and Harris Interactive reveals that the internet habits of those under 25 vary widely from those of their elders. more
Ian Delaney reports on the insync event 'The Revolution will not be Televised: It will be YouTubed'. Four supporters of citizen TV and four very different ways to achieve it. more
This seminar comprises part of CIDA's Digital Women's Club initiative. This event is open to all, with engagement particularly encouraged from underemployed women (and subject to certain criteria being met). Please note that pre-event registration is essential to access this FREE event and that booking for the event can ONLY be made through the Digital Women's Club website.
NMK is proud to announce its involvement with this event, in conjunction with MusicTank and with CIDA’s Digital Women’s Club initiative. The event is open to all, with engagement particularly encouraged from underemployed women (and subject to certain criteria being met). Please note that pre-event registration is essential to access this FREE event and that booking for the event can ONLY be made through the Digital Women's Club website.
For more information, and to register for this event... Digital Womens Club
Speakers:
Topic:
While words and pictures might have done the trick for your dad's old website, the modern web demands a modern approach. In 2007, that means using audio and video to add personality and panache to your message. The latest session in our series concerning practical branding and the routes to cyber-success takes on the world of sound and vision.
Where’s The Buzz? Podcasting And Video will address the topic from the ground up and enable attendees to make informed judgements about how and whether to invest in a multimedia future.
The evening will provide plenty of time for Q & A and will include structured networking.
Location
CC Club, 13 Coventry Street, Piccadilly, London
Entrance on Coventry Street, into the main club entrance.
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