In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreWhile the definition of Web 2.0 has been argued between digital specialists for some time now, the same key themes prevail. According to Wikipedia, Web 2.0 technology enhances "creativity, information sharing, and, most notably, collaboration among users". The definition of Web 3.0 however is much more difficult to define. more
Online businesses are planning to enhance their online customer experience by integrating rich Internet enhancements, such as personalisation and user-generated content. Over half of those questioned expect to roll out new features within the next six months and 93 percent are set to incorporate the technology by next year. more
Dr. Conleth O’Connell of Vignette Corporation discusses the changes that can and should come in advertising and marketing thanks to improved technology. more
This one-day course will provide a thorough introduction to the business and practice of running a community or social network online.
moreThe seminar will be structured to provide three formal sessions covering key aspects of the topic followed by a less formal ‘clinic’ session in which attendees can ask about issues that are affecting or might affect their own community and user-generated content sites. We’ve drawn together three experts in online communities to provide the best information available on the topic. more
Building Communities and Networks Online: The Clinic is an intensive half day clinic which concentrates on exploring and resolving the real-life editorial and technical issues that media professionals face in managing their online community or community of practice (COP). The tutor is Lizzie Jackson, who created and ran BBC Communities. She is now a Consultant for Online Communities at Children's' BBC. This clinic enables media professionals to have access to the benefits of consultancy without having to part with a small fortune!
Building Communities and Networks Online: The Clinic. This intensive half day Clinic concentrates on exploring and resolving the real-life editorial and technical issues that media professionals face in managing their online community or community of practice (COP).
The tutor is Lizzie Jackson, who created and ran BBC Communities. She is now a Consultant for Online Communities at Children's' BBC. She was voted 'One of the 100 Innovators of the UK Internet Decade' in October 2004 by NOP World and e-consultancy.com. Lizzie also runs Building Communities & Networks Online: An Introduction, for NMK.
The Clinic structure:
This Clinic enables media professionals to have access to the benefits of consultancy without having to part with a small fortune! The number of attendees is capped at 6 so that there should be sufficient time for all to have their own concerns discussed.
Please note:
Attendees will be required to supply certain information in advance of the Clinic. This information will include an overview of the key issues they face, a strategic outline of their community or COP's objectives, and details of their audience and/or members. This will form the basis of the tasks and analysis undertaken during the session.
In addition:
A full Clinic outline and learning materials will be supplied. Refreshments will also be included, along with a great networking environment. Exclusive follow-up information will provide delegates with an opportunity for ongoing support.
Previous participants said:
For further information prior to booking or to discuss other NMK events and courses contact: Rebecca Fitzgerald
Friends of NMK are valued supporters of NMK work. In turn, they benefit from reduced-rate access to NMK events and courses. See: Friends of NMK
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Location
TBC Central London
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