In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreChannel 4 launched its 4iP initiative this week which aims to stimulate public service digital media across the UK. New Media Knowledge engaged the UK digital media community to see what it thought of 4iP. more
With the BBC launching its own Top Gear YouTube channel, Tim Hoang looks at the reasons for this move into video-sharing sites. more
Chip giant Intel and media outfit Yahoo! have come together to create the ‘Widget Channel’, a television application framework primed for TV and other consumer electronics devices. more
NMK's Tim Hoang interviews James Scroggs of SpinVox about the company's secrets of success and the way both the Web and the business world are likely to evolve to embrace social media. more
One of the growing concerns with the businesses looking to invest in the social media phenomenon is whether such sites can actually generate substantial revenue. The key to portals such as MySpace, Bebo and the like is that they are free and allow anyone to access content. more
DIRECTORS - Are you looking for new opportunities to distribute your films? Or worried about how your programmes are going to be used in the future? Do you know about all the new distribution platforms?? To find out about the latest innovations in digital delivery systems, put this date in your diary!
The Writers, Producers and Directors Branch of BECTU - the broadcasting and entertainment union - is hosting an expert panel on the subject of:-
FUTURE FILM AND TV DISTRIBUTION AND NEW MEDIA
DIRECTORS - Are you looking for new opportunities to distribute your films? Or worried about how your programmes are going to be used in the future? Do you know about all the new distribution platforms?” To find out about the latest innovations in digital delivery systems, put this date in your diary!
The aim of the New Media Event is to inform and educate our members and other invited guests, to learn about the new emerging distribution platforms for film and video.
Each speaker will present for 10 minutes and the audience will then have the opportunity to ask the panel questions.
The subjects to be discussed include:-
Seats are limited for this event, so to ensure your reservation email: T Debrou
Location
The Auditorium, BT Headquarters
81, Newgate St, EC1. (right opposite St. Pauls tube)
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