Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications

Related Articles

• Rough Guide to: In-Game Advertising

  In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology. more

• Business Brief: Video Advertising Looks to Future

  Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going. more

• Rough Guide to: Pay-Per-Click Advertising

  Pay-per-click (PPC) advertising on the Web has been one of the major growth sectors in marketing. Last year, Internet search engine Google overtook ITV for monies received from advertising and nearly $2 billion was spent on PPC globally. New Media Knowledge spoke to a PPC consultant to gauge what companies looking at the technology should consider. more

• Winning Over The “Ad-weary”

  With research in the US appearing to show that consumers respond increasingly to product placement and word-of-mouth before making purchases, New Media Knowledge's Chris Lee met with an online ad network to discuss how advertisers can use the web to better effect. more

• Online Advertising Bucks Flagging Market

  The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year. more

On-Screen Advertising Creativity Summit 2007 (Marketing Week)

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Delivering innovative integrated campaigns that maximise the potential of new formats and engage media-savvy consumers. Following the huge success of 2006?s On-Screen and Click conferences, this year?s event will address the most pressing issues within this challenging yet lucrative sphere, and will provide the information you need to take advantage of the latest technologies and strategically plan your creative content across all channels.

Delivering innovative integrated campaigns that maximise the potential of new formats and engage media-savvy consumers. Following the huge success of 2006�s On-Screen and Click conferences, this year�s event will address the most pressing issues within this challenging yet lucrative sphere, and will provide the information you need to take advantage of the latest technologies and strategically plan your creative content across all channels.

Exclusive client case studies presented by:

• Agency Republic and Lynx
• Wieden + Kennedy and Honda
• This Is Real Art and Nokia

Award winning agencies including:

• Dare
• AKQA
• Brandhand
• Lean Mean Fighting Machine
• Rainey Kelley Campbell Roalfe Y&R
• Weapon 7
• Glue London

For further information please contact Alistair Becker on 0207 970 4770 or email Alistair Becker. Or OnScreen

Location

St Giles Hotel, London, WC1B