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Rough Guide to: In-Game Advertising

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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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User Centred Design (NMK)

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Planning to redesign your site or make it work harder for you through usability and more? This course takes you through a User Centred Design (UCD) process, looking at both theory and practice, giving you the confidence to commission and manage UCD.

Planning to redesign your site or make it work harder for you through usability and more? This course takes you through a User Centred Design (UCD) process, looking at both theory and practice, giving you the confidence to commission and manage UCD.

Do you want people to enjoy using your site? How can you help people find what they want? ... By using a range of simple, cost effective and tried and tested techniques to put the user at the heart of your web design and development process.

You will be given an overview (and gain understanding) of each of the key UCD methodologies including:
• Heuristic analysis
• Persona development
• Open and closed card sorts (cognitive modelling)
• Walkthroughs

You will also have the opportunity to try out each of these processes for yourself.

Outcomes:
At the end of the course you will be able to select the right process for the job you are managing, plan and budget for each process as well as assess the quality of each of the deliverables your team provides.

You will also be able to:
• Analyse a site and make recommendations for improvements
• Share information about your intended users in a way that everyone in the project will understand
• Develop the navigation structure for a site
• Use cost effective prototypes to make your site easier to use
• Meet and network with peers in the interactive design sphere

The course is specifically aimed at business professionals:
• web editors
• website managers
• interactive project managers
• online marketers and brand managers

Course tutor
Jane Austin is a founding director of Recollective and a highly experienced usability consultant and information architect. She speaks and lectures widely, including running a module on the Creative Industries BA at Greenwich University.

Should you require further information about the course, prior to booking, please contact:Rebecca Fitzgerald

Recollective are an interactive design consultancy, founded in 2001. Since then their clients have included Channel 4, NESTA, Virgin Mobile, The British Council and The Design Museum.


Become a 'Friend of NMK' and make substantial savings on event and course bookings! See: Friends of NMK or email: Rebecca Fitzgerald

Location

University of Westminster, 115 New Cavendish Street, London, W1W 6UX