Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

more

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

more

Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

more

• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications

Related Articles

• Rough Guide to: Pay-Per-Click Advertising

  Pay-per-click (PPC) advertising on the Web has been one of the major growth sectors in marketing. Last year, Internet search engine Google overtook ITV for monies received from advertising and nearly $2 billion was spent on PPC globally. New Media Knowledge spoke to a PPC consultant to gauge what companies looking at the technology should consider. more

• Second Life in Action

  To help him reach his wide fan base, singer-songwriter Luc Floreani recently turned to online 'virtual' world, Second Life, to perform. He spoke to New Media Knowledge about his experience. more

• Made by Many and Used by High-Flyers

  BA has launched a social site called Metrotwin.com which acts as a travel guide to New York and London. more

• Online Advertising Bucks Flagging Market

  The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year. more

• i-design 08 - Simon Waterfall

  Simon Waterfall, creative director at Poke and former digital chair of D&AD, began the day with a series of questions and observations about the aspects of online media he found frightening and disturbing. more

Advanced E-mail Marketing (CIM - London)

---

Organisations that have started to use email marketing will be able to take away plenty of actionable techniques from this session. Aimed at marketing staff involved in planning and managing email marketing, the session will be interactive, fast-paced and thought-provoking as well as providing a ?low-risk? training environment from a speaker with 6 years experience in email marketing campaign planning and execution.

CIM (Chartered Institute Of Marketing) Presents... Advanced E-mail Marketing

Seminars from the south east region - Communication starts with the receiver

E-connections provides training on all aspects of digital marketing at an affordable price. Past courses have included e-mail marketing, search engine marketing, mobile marketing, On-line advertising, On-line PR, Affiliate Marketing, Legal issues for digital marketers, Marketing to the On-line travel consumer and web copywriting.

Programme

8.30 - 9.00 Registration
9.00 - 10.45 Session 1
10.45 - 11.00 Tea and Coffee
11.00 - 12.30 Session 2
12.30 Buffet Lunch

Organisations that have started to use email marketing will be able to take away plenty of actionable techniques from this session. Aimed at marketing staff involved in planning and managing email marketing, the session will be interactive, fast-paced and thought-provoking as well as providing a “low-risk” training environment from a speaker with 6 years experience in email marketing campaign planning and execution.

Cost: £99 including lunch

BOOK NOW

Location

Cambridge Professional Academy, Suite 201, Albany House, 324-326 Regent Street, London, W1B 3BL