Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

more

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

more

Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

more

• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications

Related Articles

• Industry Welcomes 4iP

  Channel 4 launched its 4iP initiative this week which aims to stimulate public service digital media across the UK. New Media Knowledge engaged the UK digital media community to see what it thought of 4iP. more

• YouTube gets into Top Gear

  With the BBC launching its own Top Gear YouTube channel, Tim Hoang looks at the reasons for this move into video-sharing sites. more

• Sky Appoints its First Head of Mobile Advertising: an Industry Viewpoint

  With broadcaster Sky strengthening its mobile ambitions with the appointment of Tim Hussein, NMK spoke to Russell Buckley, newly appointed chairman of the Mobile Marketing Association, about what this means for the industry. more

• Industry Welcomes Intel/Yahoo! Internet TV Tie-In

  Chip giant Intel and media outfit Yahoo! have come together to create the ‘Widget Channel’, a television application framework primed for TV and other consumer electronics devices. more

• Online Videos: Engaging your Users

  Online video is big business nowadays. Websites dedicated to video like Youtube, BBC iPlayer and 4oD have taken off in a big way, and an increasing number of websites are introducing video content to keep users engaged. more

Part 2: IPTV & the Future of Mobile TV

---

Mobile TV and exploiting the opportunity. What does convergence mean for the creativity of branded content projects?

IPTV looks set to change the delivery landscape for content creators. Traditional advertising and funding models are increasingly under threat from PVR’s and IPTV - leading to more and more hailing branded content as the future.

Massive growth in consumers creating their own content and sharing it through 3G services and social networking sites also looks set to disrupt the status quo.

As we move from an era of interruption to engagement, this event explores the scope for branded content, its growing credibility and the challenges and opportunities for creating successful cross platform content.

This is a BCMA event

PROGAMME:

13 September, 2006

Part 2: IPTV & the Future of Mobile TV

'Entertainment everywhere.’ Mobile TV and exploiting the opportunity. What does convergence mean for the creativity of branded content projects? This event examines current mobile TV usage and trends and provides innovative case studies from industry leaders.

COST:
BCMA members: £Free
IAB members: £93.50+vat per event or £225+vat for event series
Non-members: £125+vat per event or £300+vat for event series

REGISTER:
email info@thebcma.info or call +44 (0)8700 622 394
Book online at www.thebcma.info/iptv

See also:

PART 1: 6 September 2006
IPTV & the Future of Branded Contentv

Part 3: 20 September 2006
IPTV & User Generated Content

Location

The Arts Club, Dover Street, London.