In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreThe UK Government has promised a report early next year containing recommendations of potential improvements which could be made in the country’s digital economy. New Media Knowledge asked the industry for its reaction. more
We’re delighted to say that Tuesday’s iDesign conference went down a treat. If you wanted to know where exactly this country is up to with interactive design,and where it’s going, then we think the Dynamo team nailed it with this event. more
The AOP's report this month, My Digital Life, reveals striking generational differences when it comes to the extent and nature of internet use. more
A study into the use of eDemocracy tools by the UK Government has published its interim findings. Simon Collister examines how far it's come. more
Punctuation, symbols, abbreviations and emoticons make online language multi-dimensional, new research from UK-headquarteded online virtual community Habbo Hotel shows. Teens swimming in a river of digital and mobile technologies are shaping the changes... more
It's easy to argue that having a digital strategy is important, but finding the right partner to turn ideas into a profitable business is more difficult. What's more choosing someone who also understands your industry and fits culture is arguably even more difficult.
Finding The Right Digital Partner For Your BusinessLocation
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