In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreLinkedIn, the social network for professionals, launched its LinkedIn Intelligent Applications (InApps) platform this week, which the company says will make business-focussed applications available to its 30 million-plus users. more
Despite stories of economic woe, Barclays Bank still predicts 380,000 business start-ups this year and 350,000 in 2009. New Media Knowledge spoke to one self-starter who aims to build what he says will be the premier social network for entrepreneurs in the UK. more
The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year. more
On Amazon, this book is tagged 'liar', 'alcohol', 'sociopath' and 'jail'. But also with 'entrepreneur', 'web 2.0' and 'dotcom'. It should probably also be tagged 'genius raconteur'. more
According to dating software company, WhiteLabelDating.com, having a relevant web site will always encourage relevant people to dip their hands into their pockets. We speak to Steve, Pammenter, managing director about profiting from niche. more
New business is the lifeblood of agencies, ensuring not just growth but opportunities to develop new skills and expand your creativity. It is also one of the most difficult functions to do well...
New business is the lifeblood of agencies, ensuring not just growth but opportunities to develop new skills and expand your creativity. It is also one of the most difficult functions to do well...Location
The Mermaid, Puddle Dock, Blackfriars, EC4V 3DB.
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