Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications

Related Articles

• Clearing Congestion

  Businesses today rely increasingly on the Internet for promoting themselves and selling their wares. Consumers have too, making e-commerce a fact of our everyday lives. Dr. Lawrence Roberts, a key founder of the original Internet called ‘ARPANET’ believes that 99% of us will be online by 2018, and that everyone will possess a mobile wireless Internet device. more

• Americans Turn to Web for News

  A survey has revealed that the American public is shunning traditional media such as newspapers and TV as their primary source of news. The Internet has become the main channel of information for nearly half (48 per cent) of Americans - an increase of 8 per cent from one year ago.

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• Accessibility for Better Business

  Businesses of all sizes are missing out on opportunities to create new leads and make more sales because they aren’t following basic web accessibility practices. That’s according to a new white paper from CMS developer Squiz. Ian Delaney reports. more

• Web 2.0 Lacks Converts

  While Web 2.0, user-generated content sites perform less well than traditional sites when it comes to advertising conversions, the cost of using such sites is proportionally low. more

• Mobile Web 2.0

  Operators and handset manufacturers have been heralding the imminent arrival of the mobile web for some time. But in the words of the sage of Salford, Steven Morrissey, "How soon is now?" more

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