Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

more

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

more

Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

more

• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications

Related Articles

• Advertising on Social Networks Ineffective

  New research into the effectiveness of different advertising mediums has revealed that advertising on social networks has had very little impact on consumers so far. more

• Social Networking in the UK

  Ofcom has revealed the findings of its research into the effect of social networks on British lives. Tim Hoang reports. more

• Facebook Offers Chat

  Facebook has officially launched its new chat application for the members of the social network. more

• Social Network Privacy Fears Exaggerated

  Despite the initial clamour, and concern, about employers using social networking sites to aid recruitment, new research has shown that three in four employers actually avoid using the likes of Facebook when sizing up potential candidates. more

• (MySpace) Odyssey

  One of the most recent success stories in the movie industry was The Blair Witch Project. With a miniscule budget, the then unknown horror film used the Internet to promote itself. The film fuelled its own rumours as to its origins – with questions raised as to its authenticity. The Blair Witch Project went on to make $248 million worldwide at a cost of only $50,000. more

Building Communities & Networks Online - Level 2 (NMK)

---

Intensive workshop running over half a day, our Building Communities and Networks Online Level 2 course concentrates on exploring and resolving real-life editorial and technical issues you face in managing your online community or community of practice (COP)...

An intensive workshop over half a day, our Building Communities and Networks Online Level 2 course concentrates on exploring and resolving real-life editorial and technical issues you face in managing your online community or community of practice (COP)...

The tutor Lizzie Jackson, who created and ran the BBC Communities, will take the class through the major issues, challenges and opportunities in managing an online community. Lizzie was voted 'One of the 100 Innovators of the UK Internet Decade' in October, 2004 by NOP World and e-consultancy.com. She is now Consultant, Online Communities at Children's' BBC. The technical tutor is Will Wharfe.

Aim:

Geared to new media professionals already active in the field, the course is designed to further enhance management and troubleshooting capabilities deployed in the business and practice of running an online community.

Course structure:

Attendees will supply an advance overview of key issues they face for the tutors, alongside a strategic outline of their community or COP's objectives, plus some information on their audience/members. This will form the basis of the tasks and analysis undertaken in the day's workshops.

Tailored to tackle delegates individual needs, the day's introduction will also raise the common issues faced by group members. Delegates will then split into two groups and each participate in two workshops:

(1) An editorial workshop, led by course leader Lizzie Jackson.

(2) A technical workshop, led by social software maintenance expert Will Wharfe.

The two groups will then re-join for a review of the main issues, and approaches to tackling them, raised in the day. Future trends, regulation and additional sources of learning and support on online social environments will also be covered.

A full course outline and learning materials will be supplied. Refreshments will also be included, along with an opportunity for networking. Exclusive follow-up information will provide delegates with an opportunity for ongoing support.

Location

Copland Building, University of Westminster, 115 New Cavendish Street, London W1W 6UW.