Latest Articles

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

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• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
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• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications
• What Happens to Newspapers?

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• Online Advertising Bucks Flagging Market

  The industry received a welcome boost this week with the news that Internet advertising revenues rose significantly in the first half of 2008, despite tough economic conditions. NMK quizzed the industry on what we can expect for the next year. more

• Book Review: Bringing Nothing to the Party

  On Amazon, this book is tagged 'liar', 'alcohol', 'sociopath' and 'jail'. But also with 'entrepreneur', 'web 2.0' and 'dotcom'. It should probably also be tagged 'genius raconteur'. more

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  According to dating software company, WhiteLabelDating.com, having a relevant web site will always encourage relevant people to dip their hands into their pockets. We speak to Steve, Pammenter, managing director about profiting from niche. more

Nirvana Business Development (NMK)

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Want to re-write your business development strategy? Need practical dos and donts to improve new business wins and raise your company profile, but dont want to pay huge consultancy fees? NMK's unique Nirvana course is a chance for you to focus on building a better future...

NB: 50% DISCOUNT FOR MULTIPLE PLACE BOOKINGS - MUST BE BOOKED BY PHONE!

Cost: First delegate £995.00;
second and further delegates from the same company get a 50% discount: £495.00.

You want to re-write your business development strategy, and need practical do’s and don’ts to improve new business wins and raise your company profile, but don’t want to pay huge consultancy fees.... where do you begin?

NMK’s unique Nirvana course is designed for you. This course is a chance for you to focus on building a better future, take it now before someone else does.

Nirvana is a fully rounded course spread over 2 1/2 days, over 2 months. It involves practical assistance, workshop theory and 1:1 consultancy, aimed to give you the best possible advantage in a highly competitive industry.

Dates: 21st Sept, 26th Oct and 23rd Nov

You’ll be mentored by one of the industries most experienced and renowned business development experts; Hilary Kelsh. With over 15 years experience in the creative and digital communications industries; the last 8 focused on business development through sales, marketing and pr, she writes and leads best practice business development courses for SME’s here in the UK and abroad; Hilary brings a wealth of both practical and strategic knowledge to businesses wishing to grow and consolidate. Book your place now for an opportunity to learn from her.

How the Nirvana 2 1/2 day course will benefit your business:

• by positive measurable impact on your business development potential
• by helping you clarify your business growth strategy and what practical steps you need to take to achieve your goals
• by giving you the tools and confidence for practical implementation, immediately.
• by giving you a chance to share ideas, fears and experiences in confidence with Hilary on a 1:1 consultancy basis

Who the course is for:

This course is specifically aimed at digital agencies (no more than 25 staff) in their first few years of trading. Attendees are likely to be owner/managers or those responsible for the generation of new business. In particular senior professionals who are seeking to consolidate their experience, and achieve their business goals in a highly competitive market.

Companies are encouraged where possible to send more than one representative, and additional places are offered at a highly reduced rate.

Objectives:

• To have a positive impact on company turnover through setting and achieving of actual business goals
• To build business development, negotiation, relationship management, sales and marketing skills
• To empower participants through shared learning and practical immediate implementation.

Course structure:

• The course workshops consist of two full days and one half day each one month apart
• Over the course, 2 private consultancy sessions of up to 2 hours are offered with the course leader
• Each day of workshop will be balanced between individual and group work and presentation
• Intense preparation exercises will be set well in advance for each day and will be an integral part of the workshop.

Preparation:

• All participants will be required to sign a confidentiality agreement
• Participants must complete all course modules accordingly prior to the sessions
• Participants must be willing to divulge client revenue percentages (NB. Participants will not be asked to identify actual clients)

Cost: First delegate £995.00;
second and more delegates from the same company: £495.00.

Places on this course are limited to help Hilary focus on what you need. Book your place now.

Location

University of Westminster, 115 New Cavendish Street, London W1W 6UW