In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreThe UK Government has promised a report early next year containing recommendations of potential improvements which could be made in the country’s digital economy. New Media Knowledge asked the industry for its reaction. more
This one-day course will provide a thorough introduction to the business and practice of running a community or social network online.
moreWe’re delighted to say that Tuesday’s iDesign conference went down a treat. If you wanted to know where exactly this country is up to with interactive design,and where it’s going, then we think the Dynamo team nailed it with this event. more
The seminar will be structured to provide three formal sessions covering key aspects of the topic followed by a less formal ‘clinic’ session in which attendees can ask about issues that are affecting or might affect their own community and user-generated content sites. We’ve drawn together three experts in online communities to provide the best information available on the topic. more
The AOP's report this month, My Digital Life, reveals striking generational differences when it comes to the extent and nature of internet use. more
New digital platforms create new opportunities and audiences are now more likely to be communities of interest, communities which increasingly bypass traditional media outlets all together and create their own networks and realities.
The rapidly changing world of media production and consumption is creating some major changes in the way that we as a society find our information and entertainment.Location
Watershed, 1 Canon's Road, Harbourside, Bristol, BS1 5TX.
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