Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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TV 2006: TV Advertising & The New Media Age

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Marketing Week?s TV conference returns with a fresh review of the hottest issues shaping the media landscape in 2006 and will examine the real impact of heightened consumer choice and control.

TV advertising and the new media age: Today’s realities, tomorrow’s possibilities

Marketing Week’s TV conference returns with a fresh review of the hottest issues shaping the media landscape in 2006 and will examine the real impact of heightened consumer choice and control.

Dates: Wednesday 17 May 2006 - Thursday 18 May 2006

Cost: £1249.00 / £949.00

By examining how to capture an audience with engaging content and showing the best tactics in measurement and evaluation, TV 2006 will show how perceived negatives can be transformed into real opportunities.

Key topics on the agenda include:

• How viewers are watching and interacting with the medium of TV
• Methods for capturing consumer imagination with creative, emotional and engaging content
• Up-to-the-minute techniques in measurement and evaluation
• Best ways of generating revenue through sponsorship, branded content, interactive TV and product placement
• How to integrate TV into a wider media campaign and overcome ad avoidance

Speakers include:

BBC News 24 Factfile, Honda, Coca Cola, lastminute.com, Barclaycard, The Guardian, AOL, HBOS, The Number 118118, T-Mobile, Red Bee Media, MindShare Worldwide, Dunnhumby, ITVX, DUCKFoOT Research & Development, IPA, Thinkbox

Full details & Bookings:
www.tvrome2006.com

Location

Radisson SAS es.Hotel, Rome.