Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

more

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

more

Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

more

• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications

Related Articles

• Industry Welcomes 4iP

  Channel 4 launched its 4iP initiative this week which aims to stimulate public service digital media across the UK. New Media Knowledge engaged the UK digital media community to see what it thought of 4iP. more

• ITV’s Overlay Advertising Trial Panned

  Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move. more

• Approaching the Crossover

  Crossover is a series of ‘innovation labs’ for creative professionals from a diverse range of backgrounds: game developers, tv and film producers, web designers, animators, theatre practitioners and others. more

• Beers & Innovation: VRM

  At the next event, we’ll be tackling the topic of VRM, vendor relationship management. Turning traditional relationships between individuals and companies on the their head, VRM promises a future where we’ll decide when and how brands get in touch. more

• Music on a Stick

  American progressive rock band, Mars Volta is the latest music act to give its fans more choice when it comes to how they consume their music. more

Beers & Innovation 3: Web Services & Mash-Ups (NMK)

---

The UK's quirky innovation culture - at once dynamic and loveable, while at the same time maddeningly inadequate - has been taxing the minds of a lot of people recently. Come along to the third Beers & Innovation night to find out how the UK's doing with web services and mash-ups, hear from some practitioners in the field and have your say on the issues...

NB: Payment for this event is by Switch/Maestro or Credit Card ONLY. Please select this payment method on the booking form. Thank you.

Something is brewing...

The UK's quirky innovation culture - at once dynamic and loveable, while at the same time maddeningly inadequate - has been taxing the minds of a lot of people recently....

Like in this post, from Tom Coates on Plasticbag.org, which elicited an avalanche of comments and was echoed around the blogosphere:

"...our industry seems dominated by a few moribund and clumsy giants leading a culture that's inarticulate, unadventurous and profoundly constrained. There's something very wrong here.

My main question is this: Where are all the bloody start-ups? Where are the small passionate groups of creative technologists (people with clue) getting together to build web applications and public-facing products that push things forward? Where is the Blogger or Flickr or Odeo or Six Apart of the UK? What aspect of this country is it that confounds these aspirations? And I know that Audioscrobbler is wonderful. I really love it. But eventually you have to ask - is that really all we can do?

So is it a lack of money or a poverty of ambition?"

Beers & Innovation was founded on the premise that an open debate on these issues is needed, and with the hope that together we can start untangling some of them...

SPEAKERS:

Chair: Greg Tallent - Senior Lecturer, E-business, LSBU and Bearstorm
Greg is Senior Lecturer in E-business at London South Bank University. His main research interests are in the web phenomenon of 'social networking', in particular how the Internet has enabled identity and personality to be shared by people within interest groups. He has lectured extensively on: Media Disruption in the Internet Age; What is Web 2.O?; and A Philosophical Framework for Web Behaviour.

Simon Willison - Technology Development, Yahoo!
Simon Willison works far Yahoo! on the Technology Development team. He is an experienced client- and server-side developer and maintains a long running technical weblog. He is one of the hackers behind Django, the open-source Python web framework aimed at "web developers on journalism deadlines". Simon will talk about the web services being developed by Yahoo! and the opportunities for companies and developers to work with Yahoo! content.

Tom Loosemore - Head of Strategic Innovation, BBC New Media
Tom Loosemore is a senior manager at BBC New Media, where he has championed the building of solid foundations underpinning bbc.co.uk, including search, single sign-on and content management. Tom is one of the founders of a small cabal of volunteer 'civic hackers' dedicated to developing sites (such as FaxYourMP.com and TheyWorkForYou.com) that poke British democracy with an internet-shaped stick in the hope that one day it might wake up. Tom will be speaking about the BBC Backstage project and community building.

Who should attend:
Anyone who's ever had a good idea and never did anything with it. Anyone who did. Anyone else who cares about these things.

To be kept posted on all future B&I nights, sign up for the fortnightly NMK Newsletter (just drop your email address into the third box down on the right hand side of this page).

See the Beers & Innovation (1) outline.
See the Beers & Innovation (2) outline.

Check out the Beers & Innovation blog

About Beers & Innovation:
This is the third in an ongoing series NMK are producing, with each Beers & Innovation focusing on a particular key issue for / sector of the UK's innovation and technology scene. The next one will be announced soon. Regular updates and relevant discussions can be found on the blog. For enquries about this or future B&I nights, email deirdre.molloy (AT) nmk.co.uk - we welcome all your comments, ideas and feedback!

NB: Payment for this event is by Switch/Maestro or Credit Card ONLY. Please select this payment method on the booking form. Thank you.

Report on the event.

Location

Pitcher & Piano (upstairs room), 69 Dean Street, Soho, W1D 3SD.