Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications

Related Articles

• Rough Guide to: In-Game Advertising

  In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology. more

• Business Brief: Video Advertising Looks to Future

  Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going. more

• Rough Guide to: Pay-Per-Click Advertising

  Pay-per-click (PPC) advertising on the Web has been one of the major growth sectors in marketing. Last year, Internet search engine Google overtook ITV for monies received from advertising and nearly $2 billion was spent on PPC globally. New Media Knowledge spoke to a PPC consultant to gauge what companies looking at the technology should consider. more

• Winning Over The “Ad-weary”

  With research in the US appearing to show that consumers respond increasingly to product placement and word-of-mouth before making purchases, New Media Knowledge's Chris Lee met with an online ad network to discuss how advertisers can use the web to better effect. more

• i-design 08 - 3D to 5D

  The first panel discussion broached the topic of 5D, the developing area of immersive design that touches on themes around sensory experience, virtual reality environments and design that is not just digital and not just virtual, but rather a hybrid of the two. more

Got the message? Advertising Meets Interactive Design

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What can the disciplines of advertising and interative design learn from each other today about models of working and creating?

Advertising is one of the oldest and most established design disciplines: interactive design the newest and most fluid.

Advertising is grappling with fragmenting, distracted and cynical audiences and the impact of digital technologies. Interactive design is dealing with the limits of platforms, technologies and networks.

What can these disciplines learn from each other today about models of working and creating, the value of ideas and the role of emotion, reaching and connecting with audiences, creating trust and winning confidence, moving between multiple touch points and 'delivering on the promise'? Come and discuss these key issues with some of the leading thinkers and doers in the advertising and interactive design industries.

Booking:
RSVP: insync@westking.ac.uk

Location

01zero-one, Peter Street, Soho, London W1F 0HS