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Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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• A Generation of PRs will Die

  The University of Westminster hosted an evening with Mark Borkowski - the publicist, pundit and founder of the eponymous PR agency - at The Old Cinema, on Regent Street. Never one to shirk from controversy, Borkowski did not hold back on his opinion of what the new digital arena meant for those of us working in the media. Tim Hoang attended the event. more

Online PR (London)

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The ?Internet has changed PR forever? proclaimed a posting in the E-consultancy forum. In this enlightening workshop, an online PR specialist will discuss with you the extent to which this is true.

Online PR: Managing your online reach and reputation

This is an e-Consultancy event

The “Internet has changed PR forever” proclaimed a posting in the E-consultancy forum. In this enlightening workshop, an online PR specialist will discuss with you the extent to which this is true.

They will also guide you through the options to consider when planning an online PR strategy for your key audiences.

WHO IS THE COURSE FOR?
This course is for you if:
- You have a background in offline / traditional PR, but want to know the potential and success factors for online PR
- You work for a PR company company and you want to extend your E-PR offering.
- You are a marketing manager who wants be sure you are maximising the potential and monitoring the downside of online PR.

WHO IS THE WORKSHOP LEADER?
Founder of independent PR agency Immediate Future, Katy Howell’s experience in public relations spans both traditional organisations and new media companies. She is an evangelist for integrated marketing: the right mix of traditional and online PR, to deliver measurable results.

Costs:
£395 + VAT per delegate standard rate
£345 + VAT discounted rate for E-consultancy subscribers and Corporate Members

Bookings & More Details:
http://www.e-consultancy.com/knowledge/events/1089/online-pr-london-training-seminar.html

Location

76 Portland Place, London W1B 1NT.