Latest Articles

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

more

Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

more

‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

more

• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications
• What Happens to Newspapers?

Related Articles

• Advertising on Social Networks Ineffective

  New research into the effectiveness of different advertising mediums has revealed that advertising on social networks has had very little impact on consumers so far. more

• Social Networking in the UK

  Ofcom has revealed the findings of its research into the effect of social networks on British lives. Tim Hoang reports. more

• Facebook Offers Chat

  Facebook has officially launched its new chat application for the members of the social network. more

• Social Network Privacy Fears Exaggerated

  Despite the initial clamour, and concern, about employers using social networking sites to aid recruitment, new research has shown that three in four employers actually avoid using the likes of Facebook when sizing up potential candidates. more

• (MySpace) Odyssey

  One of the most recent success stories in the movie industry was The Blair Witch Project. With a miniscule budget, the then unknown horror film used the Internet to promote itself. The film fuelled its own rumours as to its origins – with questions raised as to its authenticity. The Blair Witch Project went on to make $248 million worldwide at a cost of only $50,000. more

Building Communities & Networks Online - Level 1 (NMK)

---

Learn to build, manage and grow online communities in one day. Run by Lizzie Jackson who created and ran the BBC Communities, this one-day course will provide a thorough introduction to the business and practice of running a community or social network online.

This course has ONE PLACE LEFT. Its on a first come first served basis and payment will need to be made before the course date. There is also a reserve/waiting list for another date TBC. If you wish to be added to this please email Rebecca Fitzgerald.

This one-day course will provide a thorough introduction to the business and practice of running a community or social network online.

The tutor is Lizzie Jackson, who created and ran BBC Communities. She is now a Consultant for Online Communities at Children's' BBC. Lizzie will take you through the major issues, challenges and opportunities in managing an online community. Lizzie was voted 'One of the 100 Innovators of the UK Internet Decade' in October 2004 by NOP World and e-consultancy.com.

The course will discuss the following topics:
• What is an online community or network?
• You already have a community!
• What are message boards, live chats and chatrooms and how are they different from each other?
• What's the difference between a social network and an online commercial social environment?
• What might your organisation get out of Community?
• CRM
• Return visits
• Analysis of your 'people'
• Content! (user-content)
• A more equal relationship
• Ideas and customer feedback
• Development 'Partners' - the community helps shape the organisation?

How to build a Community
• Start simple - Newsletters, Email in and publish html pages, voting , blogs
• Getting a dialogue going and building a relationship - what shall we talk about?
• Message boards , live chat - when to begin to bother with the big stuff/expense
• Responsibilties to your community - moderation and hosting/Internet safety
• Meet the Community Managers

The practical:
After lunch the group will be challenged with a practical exercise bringing together all aspects of creating an online comminity for an existing website. Lizzie will then be joined by an experienced consultant in online community who will critique the plans produced. This is then followed by an interactive session with Lizzie and the consultant where any specific questions you may have about managing an online community can be answered.

Lunch and refreshments are provided with this course.

Past participants include:
BBC, Beyond Bricks, Grey Interactive, Icon Medialab, Internova UK Limited, Jubilee Debt Campaign, Just Customer Communication, Learn.co.uk, Millennium Commission, NESTA, OneWorld International, OpenDemocracy, Panlogic, Paramount Comedy, Quantum Business Media, RM plc, Shell International, Sony Computer Entertainment, Student UK, Ultralab, Unilever Plc, University of Bath, University of Exeter, Wales Digital College, Wolff Olins...

Venue: The Space London

Please note: Bookings made within three days of this course require credit card payment. Many thanks.

For further information prior to booking or to query other NMK events and courses contact: Rebecca Fitzgerald

Become a 'Friend of NMK' and make substantial savings on event and course bookings! See: Friends of NMK or email: Rebecca Fitzgerald

Please note that the Netbanx facility has problems with Firefox so please use Explorer when booking NMK events.

Location

The Space London - 57-61 Mortimer Street, W1W8HS