Latest Articles

Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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‘Virtual Home’ for Ex-Pats in London Established

A social network aimed at providing information for ex-pats living in London has been established. New Media Knowledge met the site’s co-founder to find out more.

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• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications
• What Happens to Newspapers?

Related Articles

• Clearing Congestion

  Businesses today rely increasingly on the Internet for promoting themselves and selling their wares. Consumers have too, making e-commerce a fact of our everyday lives. Dr. Lawrence Roberts, a key founder of the original Internet called ‘ARPANET’ believes that 99% of us will be online by 2018, and that everyone will possess a mobile wireless Internet device. more

• Online TV set for Success

  Legitimate online TV and video services are set to generate revenues of $7.9 billion worldwide by 2013, according to a report by Informa Telecoms & Media. more

• Children Online

  At NMK's Children Online event this week, Dino Burbidge, Creative Director at Digital Outlook, offered ten tips for brands wishing to capture the elusive attention of tots, teens and tweens. more

• UK Online Ads Soar

  Internet advertising spends in the UK rose over £2mn in 2006 - representing an increase of 41.2 per cent as brands move their marketing budgets online. more

• Online Marketing on a Small Budget

  The basics of getting seen on the Internet and persuading customers to visit and return to your site. By Bruce Townsend. more

Online Traffic Optimisation Conference

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This is a key time in the evolution of your online offering. It is crucial that you understand the new online consumer and know how to meet their desires - and more importantly, understand what makes them buy. We all know World Wide Web is the new global marketplace, now it's time to show everyone what you have to offer.

This is a key time in the evolution of your online offering. It is crucial that you understand the new online consumer and know how to meet their desires - and more importantly, understand what makes them buy. We all know World Wide Web is the new global marketplace, now it's time to show everyone what you have to offer.

Why online is integral to your business strategy:

* UK consumers lead European countries in online spend (followed by Germany)
* The average UK online consumer spends over double the amount of the average German online consumer
* Currently 19% of UK internet users shop online – the room for growth is massive as broadband penetration increases
* The internet has been rated as being 2x more effective as magazines and 4x more effective than radio for capturing the attention of adult internet users
* 22% of offline sales are influenced by the web

Why does your company need you to attend?

* First hand knowledge of Christmas 2006 online trading figures from the IMRG – they will also give you the MUST KNOW information on new eMetrics
* Yahoo! join us to explain how to exceed consumer expectations
* Facebox will show just why they were the fastest growing social networking site for 2006, but also what this trend means for your business
* B&Q discuss the importance of online when it comes to offline
* Integrating web analytics and making full use of your data is key to online focused businesses
* Hotel-rentals.co.uk and Virgin Games provide the insight you need
* New marketing with new media? First Direct explain the thinking and the results behind their podcasts for financial consumers
* Leading blogger Hugh Macleod joins us and discusses how brands can engage with online consumers. Is your brand viewed differently online?
* Engage our Day 2 discussion panel and explore the pressing issues surrounding Web 2.0's impact on businesses

Don't forget our LIMITED ATTENDANCE full day masterclass where you will have the opportunity to gain practical skills and learn how to use Web 2.0 and social media to boost business. This day is all about YOU and will be fully interactive so you can be sure that your questions are answered and your business problems are addressed.

Who should attend this event?

Heads, Directors and Senior Managers – across industry:
* Research
* eCommerce
* Global insight
* Consumer insight
* Online marketing
* Digital marketing
* Category and channels
* Online sales/business development
* Web development
* Interactive development

For further details see the Centaur Conferences website.

Location

Central London