Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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• ‘Virtual Home’ for Ex-Pats in London Established
• Rough Guide to: Social Media and the Law
• Record Visits for UK Blog Sites
• Clearing Congestion
• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications

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• Opinion: What Happens to Newspapers?

  The University of Westminster's Geoffrey Davies responds to issues raised at the recent NMK panel event on the subject. more

• Accessibility for Better Business

  Businesses of all sizes are missing out on opportunities to create new leads and make more sales because they aren’t following basic web accessibility practices. That’s according to a new white paper from CMS developer Squiz. Ian Delaney reports. more

• Usability: Whose Problem is it Anyway?

  Trocadero's CC Club was host to a discussion about usability in the current new media landscape last Monday. Usability: whose problem is it anyway? attracted a set of lively industry practitioners seeking enlightenment on their path to creating usable and accessible websites. Cynthia O'Murchu reports. more

• Expert usability review vs. usability

  Lisa Halabi outlines the difference between the two usability evaluation methods: The expert usability review and usability testing. more

• Accessibility audit vs. testing

  Article outlining the difference between the two accessibility evaluation methods: The accessibility audit and accessibility testing. more

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