Latest Articles

Rough Guide to: In-Game Advertising

In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.

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Alexander McCall-Smith Engages Web 2.0

The Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.

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Business Brief: Video Advertising Looks to Future

Google has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.

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• Record Visits for UK Blog Sites
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• Rough Guide to: Pay-Per-Click Advertising
• Opinion: What Happens to Newspapers?
• LinkedIn Adds Business Applications

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• (MySpace) Odyssey

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Building Communities & Networks Online - Level 2 (NMK)

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Intensive workshop running over half a day, our Building Communities and Networks Online Level 2 course concentrates on exploring and resolving real-life editorial and technical issues you face in managing your online community or community of practice (COP)...

An intensive workshop over half a day, our Building Communities and Networks Online Level 2 course concentrates on exploring and resolving real-life editorial and technical issues you face in managing your online community or community of practice (COP).

The tutor Lizzie Jackson, is the BBC Children's Consultant in Online Community, and she built up the BBC's Online Community, during its first few years. She will take the class through the major issues, challenges and opportunities in managing an online community. Lizzie was voted 'One of the 100 Innovators of the UK Internet Decade' in October, 2004 by NOP World and e-consultancy.com. She is completing Doctoral research on the presentation and hosting of new media content. The technical tutor is Will Wharfe.

Aim:

Geared to new media professionals already active in the field, the course is designed to give to attendees the benefits of consultancy, without paying the price they normally would. Almost one to one advice is given on problems they may be experiencing in either building up or running an online community or social network.

Course structure:

Attendees will supply an advance overview of key issues they face for the tutors, alongside a strategic outline of their community or COP's objectives, plus some information on their audience/members. This will form the basis of the tasks and analysis undertaken in the day's workshops.

A full course outline and learning materials will be supplied. Refreshments will also be included, along with an opportunity for networking. Exclusive follow-up information will provide delegates with an opportunity for ongoing support.

Location

Copland Building, University of Westminster, 115 New Cavendish Street, London W1W 6UW.