In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreAfrican nations were urged this week to engage with new media to attract more visitors. New Media Knowledge looked for examples of new media success in the travel sector. more
Channel 4 launched its 4iP initiative this week which aims to stimulate public service digital media across the UK. New Media Knowledge engaged the UK digital media community to see what it thought of 4iP. more
Troubled ITV is experimenting with ‘automatically placed overlay advertising’ to help revive flagging revenues. NMK’s Chris Lee canvassed opinion from around the new media industry about the move. more
Crossover is a series of ‘innovation labs’ for creative professionals from a diverse range of backgrounds: game developers, tv and film producers, web designers, animators, theatre practitioners and others. more
Malaria affects approximately 515 million people each year and kills between one and three million, one-third of whom are children. Having had a close up view of the mosquito-based disease during a visit to Africa, a young British entrepreneur has created a social networking site that aims to fight it. more
The UK's quirky innovation culture - at once dynamic and loveable, while at the same time maddeningly inadequate - has been taxing the minds of a lot of people recently. Come along to the sixth Beers & Innovation night to explore design, development and innovation in social software. Hear from practitioners and experts in the field and have your say on the issues...
NB: Payment for this event is by Switch/Maestro or Credit Card ONLY. Please select this payment method on the booking form. Thank you."...our industry seems dominated by a few moribund and clumsy giants leading a culture that's inarticulate, unadventurous and profoundly constrained. There's something very wrong here.Beers & Innovation was founded on the premise that an open debate on these issues is needed, and with the hope that together we can start untangling some of them...
My main question is this: Where are all the bloody start-ups? Where are the small passionate groups of creative technologists (people with clue) getting together to build web applications and public-facing products that push things forward? Where is the Blogger or Flickr or Odeo or Six Apart of the UK? What aspect of this country is it that confounds these aspirations? And I know that Audioscrobbler is wonderful. I really love it. But eventually you have to ask - is that really all we can do?
So is it a lack of money or a poverty of ambition?"
Location
Albannach, 66 Trafagar Square, London WC2N 5DS.
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