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Alexander McCall-Smith Engages Web 2.0

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Business Brief: Video Advertising Looks to Future

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Blogging for business

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Hitwise will present research findings on the growth of blogs in the UK, how consumers are interacting with blogs.

This is an eConsultancy Training event.

Event outline:

9.00 – 9.10 Introduction, Craig Hanna, E-consultancy

9.10 – 9.45 The History and Culture of Blogging
Andy Budd - Creative Director, Clearleft

9.45 – 10.30 Hitwise will present research findings on the growth of blogs in the UK, how consumers are interacting with blogs, and their demographic profile of visitor. In addition there will be case studies on widely read blogs to discover what is driving the growth in visits to this new medium.
Heather Hopkins, Director of research, Hitwise Coffee and tea

10.45 – 11.45 Corporate Blogging 2.0
Debbie Weil, Consultant and author of The Corporate Blogging Book / blog www.BlogWriteForCEOs.com.
Copies of her new book will be available at the event.

11.45 – 12.30 How reputation (brand) works online for corporations, how to measure it, how to manage it, how to respond to issues.
Mark Rogers, Market Sentinel

12.30 – 12.35 Summary and thanks

The event will be followed by buffet lunch and networking.

REGISTRATION & MORE DETAILS:

http://www.e-consultancy.com/knowledge/events/1173/blogging-for-business.html

Location

BSG House, 226-236 City Road, London.