In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
moreThe Daily Telegraph is in the middle of a 20-week serialisation of an online book created by author Alexander McCall-Smith, his first such project. New Media Knowledge caught up with the organisers to discuss ‘Corduroy Mansions’.
moreGoogle has announced it will incentivise advertisers on its video properties as well as launching research programmes into how Web users consume Internet video material. New Media Knowledge spoke to a number of industry players to gauge their views on where the video advertising market is going.
moreIrish blogger and journalist Haydn Shaughnessy has moved in an interesting new direction, opening a gallery in County Cork devoted to artists who are working with or around technology. more
The British have a reputation for patience, politely queuing for hours for the latest Playstation or the Kate Moss collection at Top Shop. But this patience does not extend to online activities, according to the results of a new survey. more
Like Shakespeare, new media loves new words. Roger Horberry explains what business can learn from the Bard. more
A panel discussion at the Internet World show this morning concerned the ways digital agencies might embrace or resist the threats and opportunities of a changing marketplace. Ian Delaney reports. more
At FOWD this Wednesday, keynote speaker Brendan Dawes speaker outlined interesting ways forward for creative designers. Ian Delaney was there to report. more
If you're a television, film or new media producer (experienced or aspiring) this is an opportunity you can't afford to miss. Learn how to get what you want out of a deal and how to protect future revenue and assets.
Focus West continues its exciting events programme with... The Art of the DealLocation
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